Kevin Miller

Commander
DISC Type : D

Advisory Board Member at Scrollmark

Greensboro, North Carolina, United States

Overview

Kevin Miller is an 11-time national marketing award winner and decorated former CMO for companies like The Fresh Market and Natural Grocers. Educated at West Point and Harvard Business School, he is recognized for engineering major business turnarounds and driving growth for Fortune 100 companies through data-driven, innovative solutions.

Outside of his extensive marketing career, Kevin has a demonstrated appreciation for classic 80s pop culture, quoting both the movie "Field of Dreams" and the band Huey Lewis and the News. His background as a graduate of the United States Military Academy at West Point is a significant part of his story.

Unique fact: He created four original marketing concepts that were awarded U. S. Registered Trademark Patents.

Personality Overview

Risk-Taker

Strong-Willed

Very Quick

They are very proud of what they do.  They like to be in a position where they can control the conversation and terms. They are not focused on building rapport and relationships.

Topics They Care About

Retail Marketing Innovation
As CMO, he created the first loyalty program for The Fresh Market and won awards for livestream commerce, demonstrating a focus on innovative retail strategies.
Livestream Shopping
His recent social media activity is heavily focused on promoting shoppable livestream events, such as the "Xtreme Value Stock Up Show" for Grocery Outlet.
Data-Driven Strategy
His professional summary highlights a 35-year record of success driven by his ability to analyze data and create innovative, effective marketing solutions.

Media Appearances

Kevin has no verified media appearances

Work History

9-2024
Advisory Board Member at Scrollmark
5-2020 - 6-2024
Chief Marketing Officer at The Fresh Market
1-2016 - 4-2020
Chief Marketing Officer at Natural Grocers by Vitamin Cottage
12-2009 - 1-2016
President at KMMP Media Group, LLC
10-1998 - 11-2009
Chief Marketing Officer at ABC Radio

Education

1975 - 1979
BS from United States Military Academy at West Point
2010 - 2010
Executive Education from Harvard Business School

More Information

Social Presence :

Prographics :

Exp : 46 Location : Greensboro, North Carolina, United States Job Level : N/A Designation : Advisory Board Member at Scrollmark
URL has been copied!

Insights For Selling To Kevin

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Hold your ground without indulging in one-upmanship
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don't try too hard to forge relationships with them
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kevin is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Kevin

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Kevin move?

  • They can take decisions very fast if you manage to convince them.
  • Can Kevin take some risk or not?

  • The risks don’t matter much to them.

You And Kevin

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.