Kevin Peterson

Enigma
DISC Type : dic

Outsourced Marketing Director at Kevin Peterson MKTG

Louisville, Kentucky, United States

Overview

Kevin is a marketing and communications leader with over 20 years of experience, specializing in brand development and story-driven marketing. He leverages his expertise from non-profit and agency roles to help B2B and B2C organizations grow. He holds a Bachelor of Science in Mass Communications from Kansas State University.

Originally from Kansas, Kevin now resides in Louisville with his wife and three sons. He is a homeschool dad who enjoys family activities like watching movies and playing games, along with hands-on projects like cooking or tinkering in the garage. He has a strong connection to faith-based community work.

An avid Denver Broncos fan, he is always happy to debate why they are the greatest sports team on the planet.

Personality Overview

Fast Follower

Challenger

Friendly Yet Blunt

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Brand Messaging
Emphasizes that clear brand messaging is critical for sales teams to prevent missed opportunities and connect with customers, as seen in his professional posts.
Non-Profit Marketing
Has extensive experience leading communications for large non-profits and has recently provided branding and design for organizations like Yeshua Healthcare and the Christian Educational Consortium.
Sales Enablement
Focuses on developing tangible assets, account-based strategies, and collateral to equip sales teams for success in face-to-face meetings with prospects.

Media Appearances

Kevin has no verified media appearances

Work History

7-2017
Outsourced Marketing Director at Kevin Peterson MKTG
4-2018 - 10-2024
Vice President Marketing at The Marketing Squad
5-2015 - 6-2017
Director of Communications at Pinelake Church
1-2007 - 4-2015
Communications Strategist at Southeast Christian Church
1-2005 - 1-2007
Promotions Coordinator at Southeast Christian Church

Education

2000 - 2004
Bachelor's of Science from Kansas State University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Louisville, Kentucky, United States Job Level : Mid-senior Designation : Outsourced Marketing Director at Kevin Peterson MKTG
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Insights For Selling To Kevin

During A Call Or A Meeting

DO's

  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kevin is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Kevin

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Kevin move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Kevin take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Kevin

Personality Compatibility


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