Kevin Rackstraw

Observer
DISC Type : ic

Retired at Self-employed

Bethesda, Maryland, United States

Overview

Kevin has no verified overview

Personality Overview

Value Driven

Example Seeker

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They ask a lot of questions and rely heavily on information and collaterals. They are generally strong communicators and are not easy to convince.

Topics They Care About

Kevin has no verified topics they care about

Media Appearances

Kevin has no verified media appearances

Work History

10-2025
Retired at Self-employed
1-2024 - 10-2025
Senior Strategic Advisor at Coho, an ERM Group company
9-2022 - 1-2024
Senior Vice President, Client Solutions at Coho, an ERM Group company
7-2010 - 9-2022
Senior Vice President, Client Solutions at Coho, an ERM Group company
5-2009 - 6-2010
Principal at Rackstraw Consulting, LLC

Education

1988 - 1990
MBA from The George Washington University School of Business
1976 - 1980
BA from Grinnell College

More Information

Social Presence :

Prographics :

Exp : 33 Location : Bethesda, Maryland, United States Job Level : N/A Designation : Retired at Self-employed
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Insights For Selling To Kevin

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Build rapport, it will come handy to handle hard questions later
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kevin is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Kevin

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Kevin move?

  • They like to analyze well and then make their decisions.
  • Can Kevin take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Kevin

Personality Compatibility


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