Kevin Ratay

Inspirer
DISC Type : di

Author & Founder at Second Serve Creations

Greater Milwaukee, United States

Overview

Kevin Ratay is an author, speaker, and the founder of Second Serve Creations. Leveraging a successful sales career with multiple Presidents Club awards, he now helps students transition from college to the corporate world through his book and consulting. He is a graduate of Marquette University.

Kevin is passionate about mentoring the next generation of professionals, offering practical advice on networking, workplace etiquette, and career growth. He has an interest in sports fandom, drawing parallels between post-game analysis and professional life, applying lessons from sports to the workforce.

He authored the book "College to Corporate" to serve as a modern guide and "cheat code" for graduates entering their first job.

Personality Overview

Confident & Optimistic

Generous

Fast Adopter

They usually prefer to drive the conversation.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Workforce Readiness
Authored "College to Corporate" and founded a company to help students and new hires succeed in the workforce.
Professional Development
Frequently posts advice about the importance of networking, intangibles for promotion, and general workplace etiquette.
Sales Leadership
His background includes roles like Director of Sales and he is a multiple-time winner of President's Club and Territory of the Year awards.

Media Appearances

Kevin has no verified media appearances

Work History

9-2025
Author & Founder at Second Serve Creations
7-2020
Sales Project Manager at Beltone
12-2018 - 4-2020
Business Development Specialist at MoLo Solutions
10-2016 - 10-2018
Director of Sales, U.S. at ZPower
9-2015 - 10-2016
Account Executive at ZPower

Education

2000 - 2004
Bachelor of Science - BS from Marquette University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Greater Milwaukee, United States Job Level : Leadership Designation : Author & Founder at Second Serve Creations
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Insights For Selling To Kevin

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Acknowledge their status and position during the conversation
  • Look like someone who is on top of their game

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kevin is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Kevin

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Kevin move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Kevin take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Kevin

Personality Compatibility


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