Keyur Desai in

Keyur Desai

Sharpshooter · DISC type DC
Senior Managing Director, Chief Data and Analytics Officer at Cetera Financial Group
📍 San Francisco Bay Area, United States

Keyur Desai is the Senior Managing Director and Chief Data & Analytics Officer at Cetera Financial Group, with three decades of experience in data monetization and AI. An alumnus of Washington University in St. Louis, colleagues describe him as a visionary and passionate leader. He focuses on creating data-driven cultures to generate significant business outcomes.

Keyur is passionate about leveraging data to solve significant real-world problems. This is demonstrated by his work maturing a venture capital firm that created data products to address pressing financial, supply chain, healthcare, and agricultural challenges in emerging African markets like Zambia, Kenya, and Nigeria.

He is a three-time published author on data leadership and is credited with conceiving of the "Data Preparation" market during his tenure at Informatica.

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Experience
15 Years
Current Role
Senior Managing Director, Chief Data and Analytics Officer
Job Level
Leadership
Location
San Francisco Bay Area, United States
Personality Overview

How Keyur shows up

Thorough Evaluator
ROI Driven
Fast But Analytical

More than the product, they care about the impact of the product. They prefer to be the ones controlling the conversation or defining the terms. They like to move fast and expect the same from others.

Priorities

Topics Keyur cares about

AI in Wealth Management
His current role at Cetera is focused on leveraging AI to enhance the advisor and client experience in financial services, a topic he actively promotes.
Data Monetization
A core theme of his career, he has built frameworks to help companies use data to increase revenue and create new, marketable data products.
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Career

Work history

5-2025
Senior Managing Director, Chief Data and Analytics Officer
Cetera Financial Group
12-2020 - 5-2025
Global Vice President and Chief Data, Analytics and Artificial Intelligence Officer
Herbalife Nutrition
10-2017 - 12-2020
Managing Director and Chief Data Officer
TD Ameritrade
8-2015 - 10-2017
Executive in Residence
Ascend E-Ventures
11-2013 - 8-2015
Vice President, Growth Strategy
Informatica (Acquired)
In the press

Media appearances

Season 7 – Episode 4 – Keyur Desai – Former Chief Data Officer – TD Ameritrade. Featured in Data Science Perspectives Podcast (Spotify)
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Cetera Appoints Keyur Desai as Chief Data and Analytics Officer to Advance Enterprise Growth and Platform Intelligence. Featured in Cetera Financial Group (Press Room)
+6 more appearances Login to view media
Education
M.S
Washington University in St. Louis
B.S
Washington University in St. Louis
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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