Kieffer Thomas

Collaborator
DISC Type : is

Data Scientist at MotiveMetrics

San Francisco Bay Area, United States

Overview

Kieffer is a data scientist at MotiveMetrics, where he applies his expertise in AI, NLP, and machine learning to optimize digital advertising systems. A graduate of UC Berkeleys Master of Data Science program, he transforms complex datasets into actionable insights that fuel business growth and automate decision-making.

Outside of his direct role, Kieffer has applied his data modeling skills to significant environmental challenges, including a capstone project on predicting water table levels in California. He is a lifelong learner with a background in Political Science from Cal Poly, indicating a broad range of analytical interests.

He successfully transitioned internally at MotiveMetrics from Sales Operations to Data Science, showcasing his drive and rapid skill development.

Personality Overview

Good Listener

Example Driven

Fair-minded

Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.  Win-win scenarios can appeal strongly to them. They are more likely to go for proven solutions.

Topics They Care About

AI in AdTech
Works at the intersection of AI and digital marketing, using data science to optimize large-scale advertising systems and automate decisions.
Custom NLP Solutions
Builds customized NLP solutions for clients using models like LLMs and BERT to dynamically generate millions of keywords for paid search campaigns.
Environmental Data Modeling
During his master's program, he co-developed a project to model and predict water table levels in California, showcasing an interest in applying data science to environmental issues.

Media Appearances

Kieffer has no verified media appearances

Work History

9-2021
Data Scientist at MotiveMetrics
10-2015 - 9-2021
Sales Operations at MotiveMetrics
12-2010 - 10-2015
Research Design/Data Analysis at MotiveMetrics

Education

1-2020 - 5-2022
Master of Information and Data Science from UC Berkeley School of Information
2003 - 2008
Political Science from California Polytechnic State University-San Luis Obispo

More Information

Social Presence :

Prographics :

Exp : 15 Location : San Francisco Bay Area, United States Job Level : N/A Designation : Data Scientist at MotiveMetrics
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Insights For Selling To Kieffer

During A Call Or A Meeting

DO's

  • Use testimonials, case studies to show them why it is a low-risk, high-value decision
  • Show genuine interest in solving their problems
  • If possible, involve their colleagues in the sales process

DONT's

  • Don’t give the impression of being unproven or risky
  • Don’t get into excessive details unless prompted
  • Don’t sound very transactional

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kieffer is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Kieffer

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Kieffer move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Kieffer take some risk or not?

  • They are unlikely to take many risks.

You And Kieffer

Personality Compatibility


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