Kieffer Thomas in

Kieffer Thomas

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Data Scientist at MotiveMetrics
📍 San Francisco Bay Area, United States

Kieffer is a data scientist at MotiveMetrics, where he applies his expertise in AI, NLP, and machine learning to optimize digital advertising systems. A graduate of UC Berkeleys Master of Data Science program, he transforms complex datasets into actionable insights that fuel business growth and automate decision-making.

Outside of his direct role, Kieffer has applied his data modeling skills to significant environmental challenges, including a capstone project on predicting water table levels in California. He is a lifelong learner with a background in Political Science from Cal Poly, indicating a broad range of analytical interests.

He successfully transitioned internally at MotiveMetrics from Sales Operations to Data Science, showcasing his drive and rapid skill development.

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Experience
15 Years
Current Role
Data Scientist
Location
San Francisco Bay Area, United States
Personality Overview

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Priorities

Topics Kieffer cares about

AI in AdTech
Works at the intersection of AI and digital marketing, using data science to optimize large-scale advertising systems and automate decisions.
Custom NLP Solutions
Builds customized NLP solutions for clients using models like LLMs and BERT to dynamically generate millions of keywords for paid search campaigns.
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Career

Work history

9-2021
Data Scientist
MotiveMetrics
10-2015 - 9-2021
Sales Operations
MotiveMetrics
12-2010 - 10-2015
Research Design/Data Analysis
MotiveMetrics
In the press

Media appearances

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Education
1-2020 - 5-2022
Master of Information and Data Science
UC Berkeley School of Information
2003 - 2008
Political Science
California Polytechnic State University-San Luis Obispo
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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