Kiera Campbell

Observer
DISC Type : ic

Sales Director - Island of Ireland at Henderson Foodservice Ltd.

Belfast Metropolitan Area, United Kingdom

Overview

Kiera Campbell is the Sales Director for Henderson Foodservice and the recently appointed Chairperson of the NI Food to Go Association. With over 25 years of experience, she excels in driving commercial growth and leading large sales teams. She holds a BSc Hons in Economics from Ulster University.

Passionate about Northern Irelands local food and drink sector, Kiera actively promotes industry excellence through her leadership at the NI Food to Go Association. She champions community support by leading charity partnerships, including a recent collaboration with Friends of the Cancer Centre.

In 2024, Kiera was appointed the first Chairperson to lead the newly formed board of the NI Food to Go Association.

Personality Overview

Assertive

Example Seeker

Curious

They often ask many questions and rely heavily on information and documentation.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

Local Sourcing
Actively fosters partnerships between local producers and major clients, as seen in the recent deal connecting Hastings Hotels with a local coffee roaster.
Food Industry Advocacy
As Chairperson of the NI Food to Go Association, she represents and lobbies on behalf of the sector, addressing challenges like skilled worker shortages.
Sales Leadership
Leads a 70-strong sales division, responsible for shaping national strategy and delivering significant profitable growth, achieving £250m in sales in 2024.

Media Appearances

It gives us great pleasure to introduce Kiera Campbell, Sales Director of Henderson Foodservice Ltd.. Featured in Northern Ireland Food To Go Association – Facebook

See Now

Work History

3-2014
Sales Director - Island of Ireland at Henderson Foodservice Ltd.
9-2011 - 2-2014
Head of Sales at Henderson Foodservice Ltd.
3-2007 - 8-2011
Sales Manager at Henderson Foodservice Ltd.
4-2006 - 2-2007
Key Account Manager at Henderson Foodservice Ltd.
5-2005 - 3-2006
Business Development Manager at Henderson Foodservice Ltd.

Education

1995 - 1998
BSc Hons - Economics from Ulster University

More Information

Social Presence :

Prographics :

Exp : 27 Location : Belfast Metropolitan Area, United Kingdom Job Level : Mid-senior Designation : Sales Director - Island of Ireland at Henderson Foodservice Ltd.
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Insights For Selling To Kiera

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Help them understand the risk aspect fully while inspiring confidence
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kiera is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Kiera

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Kiera move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Kiera take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Kiera

Personality Compatibility


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