Kiersten Bergstrom-Pavlik

Observer
DISC Type : ic

Head of Business Affairs at Squarespace

New York, New York, United States

Overview

Kiersten Bergstrom-Pavlik is the Head of Business Affairs at Squarespace, where she has progressed over a seven-year tenure. Her expertise lies in managing production contracts, talent agreements, and financial operations for creative projects. She holds a degree in Accounting and Finance from Hunter College.

She appears deeply passionate about her work environment, frequently expressing gratitude for her creative and collaborative colleagues at Squarespace. Her public posts indicate she is invested in building a strong, talented team and fostering a positive workplace culture where people can thrive long-term.

She has celebrated multiple work anniversaries at Squarespace, recently marking seven years with the company and stating she is “still having fun. ”

Personality Overview

Assertive

Curious

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Creative Production
Her entire career focuses on the business and financial side of creative production, from contracts and insurance to talent and vendor management.
Talent Management
Possesses deep experience managing SAG-AFTRA talent payments, contracts, and cost-reduction strategies from her time at Extreme Reach and TBWA\Chiat\Day.
Positive Work Culture
Her posts celebrating her 5 and 7-year anniversaries emphasize her appreciation for the talented, kind, and collaborative people at Squarespace.

Media Appearances

Kiersten has no verified media appearances

Work History

3-2022
Head of Business Affairs at Squarespace
5-2018 - 3-2022
Senior Business Affairs Manager at Squarespace
1-2016 - 5-2018
Business Affairs Manager at TBWA\Chiat\Day
5-2013 - 1-2016
Talent Business Affairs Manager at Extreme Reach (formerly Talent Partners)
3-2013 - 5-2013
Financial Associate at GroupM

Education

Accounting and Finance from Hunter College
Education details unavailable from Notre Dame Academy High School

More Information

Social Presence :

Prographics :

Exp : 13 Location : New York, New York, United States Job Level : Mid-senior Designation : Head of Business Affairs at Squarespace
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Insights For Selling To Kiersten

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Ask them questions to understand their needs better while staying affable
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kiersten is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Kiersten

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Kiersten move?

  • They like to analyze well and then make their decisions.
  • Can Kiersten take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Kiersten

Personality Compatibility


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