Kim Bagdonas Jørgensen

Commander
DISC Type : D

Deputy Chairman at Dansk Annoncørforening (Danish Advertising Association)

Copenhagen, Capital Region of Denmark, Denmark

Overview

Kim Bagdonas Jørgensen serves as the Director of Media & Digital Customer Experience for McDonalds in the Nordics. With over two decades in the industry, including 13 years at OMD, he now leads digital transformation, media strategy, and customer engagement across four Nordic countries. He holds a Masters from Copenhagen Business School.


Kim was recently selected for The M List 2026, recognizing his significant contributions and leadership within the marketing industry.

Personality Overview

Decisive

Candid & Clear

Risk-Taker

They like to act fast and expect others to do the same.  They respond well to strong and respectful communication. They are very proud of what they do.

Topics They Care About

Digital Customer Journeys
He leads the strategy for McDonald's digital customer-facing platforms, including the app, ordering systems, CRM, and loyalty programs across the Nordic region.
Marketing Effectiveness
A frequent speaker and jury member for industry awards like Rambuk and the Danish Digital Awards, he emphasizes creating measurable and effective marketing campaigns.
Change Management
He has presented on the theme of "Empower our People" and has spoken publicly about the leadership challenges and strategies involved in organizational transformation.

Media Appearances

Kim has no verified media appearances

Work History

5-2025
Deputy Chairman at Dansk Annoncørforening (Danish Advertising Association)
11-2024 - 5-2025
Acting Head of Marketing, Denmark at McDonald's i Danmark
1-2024
Director, Media & Digital CX, McDonald's in the Nordics at McDonald's
3-2023 - 12-2023
Nordic Head of Media & Digital Customer Experience at Food Folk Danmark ApS (McDonald's i Danmark)
1-2021 - 4-2025
Board Member at Dansk Annoncørforening (Danish Advertising Association)

Education

BOT - Building on Talent from IMD
2002 - 2004
Master from Copenhagen Business School

More Information

Social Presence :

Prographics :

Exp : 22 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Deputy Chairman at Dansk Annoncørforening (Danish Advertising Association)
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Insights For Selling To Kim Bagdonas

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Objectively showcase the impact that your product creates

DONT's

  • Avoid being too verbose
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kim Bagdonas is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Kim Bagdonas

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Kim Bagdonas move?

  • They can take decisions very fast if you manage to convince them.
  • Can Kim Bagdonas take some risk or not?

  • The risks don’t matter much to them.

You And Kim Bagdonas

Personality Compatibility


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