Kim Bagdonas Jørgensen in

Kim Bagdonas Jørgensen

Commander · DISC type D
Deputy Chairman at Dansk Annoncørforening (Danish Advertising Association)
📍 Copenhagen, Capital Region of Denmark, Denmark

Kim Bagdonas Jørgensen serves as the Director of Media & Digital Customer Experience for McDonalds in the Nordics. With over two decades in the industry, including 13 years at OMD, he now leads digital transformation, media strategy, and customer engagement across four Nordic countries. He holds a Masters from Copenhagen Business School.

Kim was recently selected for The M List 2026, recognizing his significant contributions and leadership within the marketing industry.

Read the full overview →
Experience
22 Years
Current Role
Deputy Chairman
Job Level
Mid-senior
Location
Copenhagen, Capital Region of Denmark, Denmark
Personality Overview

How Kim shows up

Decisive
Candid & Clear
Risk-Taker

They like to act fast and expect others to do the same. They respond well to strong and respectful communication. They are very proud of what they do.

Priorities

Topics Kim cares about

Digital Customer Journeys
He leads the strategy for McDonald's digital customer-facing platforms, including the app, ordering systems, CRM, and loyalty programs across the Nordic region.
Marketing Effectiveness
A frequent speaker and jury member for industry awards like Rambuk and the Danish Digital Awards, he emphasizes creating measurable and effective marketing campaigns.
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Career

Work history

5-2025
Deputy Chairman
Dansk Annoncørforening (Danish Advertising Association)
11-2024 - 5-2025
Acting Head of Marketing, Denmark
McDonald's i Danmark
1-2024
Director, Media & Digital CX, McDonald's in the Nordics
McDonald's
3-2023 - 12-2023
Nordic Head of Media & Digital Customer Experience
Food Folk Danmark ApS (McDonald's i Danmark)
1-2021 - 4-2025
Board Member
Dansk Annoncørforening (Danish Advertising Association)
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
BOT - Building on Talent
IMD
2002 - 2004
Master
Copenhagen Business School
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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