Kim Ford

Balancer
DISC Type : S

Group CFO at ServiceM8

Greater Darwin Area, Australia

Overview

Kim Ford is the Group CFO and part-owner of ServiceM8, bringing extensive experience from a 15-year management career in telecommunications and tourism before earning her IT degree from Charles Darwin University. She has been with her company since 1993, progressing from programmer to her current executive role.

She is a passionate advocate for small businesses, driven by a desire to help people and companies reach their full potential through technology. This long-standing passion has been a core motivator throughout her career in the tech industry, shaping her leadership and focus.

After a successful 15-year career in other industries, she went to university to pursue her passion for technology.

Personality Overview

Empathetic

Risk-Averse

Process-Oriented

They are willing to make long-term decisions.  They are courteous and respectful but practical. They like following the process even if it takes time to reach any conclusion.

Topics They Care About

Small Business Success
Describes herself as a "passionate advocate for small business, " focusing on creating tools that are game-changers for them.
Technology in Trades
As a leader at ServiceM8, she is deeply involved in providing technology solutions that streamline operations for trade and service-based businesses.
Career Development
Her personal journey from programmer to manager, GM, CEO, and now CFO within one company showcases a belief in internal growth and potential.

Media Appearances

Kim Ford – ServiceM8 Blog Author Page. Featured in ServiceM8 Blog

See Now

Work History

6-2020
Group CFO at ServiceM8
7-2010 - 10-2024
CEO at ServiceM8

Education

1990 - 1993
Bachelor's Degree from Charles Darwin University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Greater Darwin Area, Australia Job Level : Leadership Designation : Group CFO at ServiceM8
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Insights For Selling To Kim

During A Call Or A Meeting

DO's

  • Be very observant about how they perceive the risk in the decision
  • Share information about the process and how it would address all concerns
  • Unless they are the decision maker, bring other stakeholders into the process early

DONT's

  • Don’t push them for a no, take the lack of yes as a no after a certain point
  • Skip mentioning details that are confusing
  • Do not sound very transactional, make extra effort to be genuinely interested

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kim is

  • What matters the most to them is low risk, adoption by others and proven case studies.
  • Will you ever get a clear answer from Kim

  • They never refuse directly, they push out the decisions or just go quiet.

Insights For Deal Planning

    How fast (or slow) will Kim move?

  • They can be some of the slowest decision makers.
  • Can Kim take some risk or not?

  • They have no risk-appetite and prefer to take safe decisions.

You And Kim

Personality Compatibility


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