Kimberly Pace Becker

Questioner
DISC Type : c

Marketing Strategist at Northcrest Community

Ames, Iowa, United States

Overview

Kimberly is a linguist and consultant with a Ph. D. from Iowa State University who applies her expertise in discourse analysis to the tech world. After two decades in academia, she co-founded an AI edtech startup before shifting her focus to consulting and co-hosting the "Women Talkin Bout AI" podcast to guide responsible AI use.

Outside of her professional focus on AI and language, Kimberly is a fan of podcasts that delve into personal growth and culture, such as "Armchair Expert with Dax Shepard" and "We Can Do Hard Things. " She also shares relatable experiences about parenting a son heading off to college.

Her podcast, which aims to make AI approachable for non-experts, was humorously inspired by an Amy Poehler satire of the true-crime podcast genre.

Personality Overview

Price-Sensitive

Value Seeker

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Responsible AI
Co-founded an AI startup but exited when incentives prioritized speed over responsible deployment. She now advocates for the ethical and critical use of AI, particularly in higher education.
AI Literacy
Develops frameworks for AI literacy in education, emphasizing the need to move beyond functional skills to a critical and rhetorical understanding of AI's impact and biases.
Applied Linguistics
Utilizes her Ph. D. to analyze AI's cultural and linguistic assumptions, aiming to demystify the technology and make it more accessible to non-computer scientists.

Media Appearances

Women talkin' 'bout AI – Official Podcast Page. Featured in Buzzsprout

See Now

Work History

5-2025
Marketing Strategist at Northcrest Community
10-2024
Co Host at Women talkin' 'bout AI
11-2023
Doctoral Writing Consultant at Midland University
5-2023 - 5-2025
Co-founder and COO, Moxie at Women talkin' 'bout AI
8-2015 - 5-2023
Lecturer, English Department at Iowa State University

Education

8-2015 - 5-2022
Ph.D. from Iowa State University
2002 - 2004
Master of Arts - MA from Northern Arizona University

More Information

Social Presence :

Prographics :

Exp : 20 Location : Ames, Iowa, United States Job Level : Junior Designation : Marketing Strategist at Northcrest Community
URL has been copied!

Insights For Selling To Kimberly

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kimberly is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Kimberly

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Kimberly move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Kimberly take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Kimberly

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.