Kimberly Parker

Editor
DISC Type : CS

Vice President/Chief Financial Officer at Graham Media Group

Jacksonville, Florida, United States

Overview

Kimberly has no verified overview

Personality Overview

Skeptic

Fact-Driven

Slow Buyer

They are quite aware of their needs and limitations, so they are unlikely to over-promise.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. Being observant comes to them naturally.

Topics They Care About

Kimberly has no verified topics they care about

Media Appearances

Kimberly has no verified media appearances

Work History

4-2018
Vice President/Chief Financial Officer at Graham Media Group
7-2007 - 5-2018
Business Manager at WJXT
11-2005 - 7-2007
Regional Controller at Media General Broadcasting LLC
7-2004 - 11-2005
Industry Specialist, Broadcasting at Marketron
8-1996 - 6-2004
Senior Consultant, Professional Services at Encoda Systems

Education

10-2020 - 9-2021
Broadcast Leadership Training from NAB Leadership Foundation
1991 - 1994
Bachelor of Science from University of Colorado Colorado Springs

More Information

Social Presence :

Prographics :

Exp : 29 Location : Jacksonville, Florida, United States Job Level : N/A Designation : Vice President/Chief Financial Officer at Graham Media Group
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Insights For Selling To Kimberly

During A Call Or A Meeting

DO's

  • Use phrases like 'results based on data', 'measurable proof', 'X% growth' etc.
  • Actively address their concerns around change, risk, and acceptance by users
  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid emotional and informal language, stay objective and to the point instead
  • Give it some time before you try to build rapport and a relationship, it doesn't come to them naturally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kimberly is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Kimberly

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Kimberly move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Kimberly take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Kimberly

Personality Compatibility


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