Kimberly Russo

Examiner
DISC Type : sc

Senior Director Marketing Technology & Transformation at E. & J. Gallo Winery

Brentwood, Tennessee, United States

Overview

Kimberly has no verified overview

Personality Overview

Late Adopter

Process Oriented

Status Quo Seeker

They do not like taking risks at all and go for proven options in the end.  Being observant comes to them naturally. They are always well-planned and adopt a systematic approach.

Topics They Care About

Kimberly has no verified topics they care about

Media Appearances

Kimberly has no verified media appearances

Work History

2-2024
Senior Director Marketing Technology & Transformation at E. & J. Gallo Winery
7-2019 - 2-2024
Director Of Ecommerce at E. & J. Gallo Winery
6-2018 - 6-2019
Digital Marketing Strategist at Digital Marketing & eCommerce Consultant
5-2018
VP eCommerce & Digital Marketing - Laura Mercier and ReVive at Shiseido
VP, eCommerce - Laura Mercier, ReVive, and Nyakio at Gurwitch Products

Education

BFA from University of Massachusetts Amherst

More Information

Social Presence :

Prographics :

Exp : 7 Location : Brentwood, Tennessee, United States Job Level : Senior Designation : Senior Director Marketing Technology & Transformation at E. & J. Gallo Winery
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Insights For Selling To Kimberly

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kimberly is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Kimberly

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Kimberly move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Kimberly take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Kimberly

Personality Compatibility


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