Kira Booth

Commander
DISC Type : D

Director of Engineering at Cherry

New York City Metropolitan Area, United States

Overview

Kira Booth is a Director of Engineering at Cherry with deep expertise in the fintech sector from her time at Block and Plaid. A University of Utah graduate, she is described as a "savvy, hardworking, and caring" leader, known for scaling engineering organizations and managing core product and platform teams.

Originally studying computer science with an emphasis on entertainment arts, she discovered an unexpected passion for improving operational processes in software development. Outside of her technical leadership roles, she has previously mentioned that she enjoys balancing her life with cooking and yoga.

Unique fact: A scholarship in her name, the "Kira Booth Scholarship, " is awarded to students at the University of Utahs College of Engineering.

Personality Overview

Decisive

Very Quick

Strong-Willed

They like to act fast and expect others to do the same.  They are not focused on building rapport and relationships. They like to be in a position where they can control the conversation and terms.

Topics They Care About

Scaling Engineering Teams
Her primary focus upon joining Cherry was to scale the engineering organization to keep pace with rapid company growth, a challenge she particularly enjoys.
Future of Fintech
She has led engineering organizations at Plaid and Cash App, focusing on delivering secure, reliable, and high-quality data access to power the fintech ecosystem.
Building Tech Hubs
As the first hire in Plaid's Salt Lake City office, she was responsible for building the engineering hub from the ground up and scaling the team.

Media Appearances

Kira Booth on building Plaid's engineering office in Salt Lake City. Featured in Plaid Blog

See Now

Work History

12-2025
Director of Engineering at Cherry
10-2022 - 11-2025
Engineering Lead at Cash App
5-2018 - 10-2022
Director of Engineering at Plaid
10-2016 - 5-2018
Software Engineering Manager at Qualtrics
6-2014 - 10-2016
Software Engineer at Qualtrics

Education

Bachelor's degree from University of Utah

More Information

Social Presence :

Prographics :

Exp : 11 Location : New York City Metropolitan Area, United States Job Level : Mid-senior Designation : Director of Engineering at Cherry
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Insights For Selling To Kira

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Be respectful but crisp
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being too verbose
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kira is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Kira

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Kira move?

  • They can take decisions very fast if you manage to convince them.
  • Can Kira take some risk or not?

  • The risks don’t matter much to them.

You And Kira

Personality Compatibility


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