Kirill Lutcenko

Captain
DISC Type : DS

Marketing Director at SPIKE DYNAMICS

San Francisco, California, United States

Overview

Kirill is a Marketing Director specializing in go-to-market strategy for deep-tech and disruptive innovations. With a background serving clients like Visa and Intel, he now leads marketing for SPIKE DYNAMICS. Colleagues describe him as dynamic, passionate, and tenacious.

He has a keen interest in the societal implications of emerging technologies, particularly the future of robotics and artificial intelligence. Kirill recently earned a Product Marketing certification to reinforce his professional fundamentals and stay current with industry frameworks.

Unique fact: He is marketing a 5mm autonomous micro-robot designed to navigate inside the human body for medical interventions.

Personality Overview

Output-Driven

Dynamic But Sincere

Decisive But Calm

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Deep-Tech Innovation
Leads go-to-market strategy and brand development for advanced deep-tech solutions, including autonomous micro-robots for medical use at SPIKE DYNAMICS.
Product Marketing
Recently completed the PMA Core program to upgrade his workflow with the latest industry frameworks and is a member of the Product Marketing Alliance.
Future of Robotics
Actively posts about the evolution of robotics, questioning the future impact on jobs and personal privacy.

Media Appearances

Kirill has no verified media appearances

Work History

4-2024
Marketing Director at SPIKE DYNAMICS
4-2024 - 4-2025
Head of Business Development at SPIKE DYNAMICS
3-2024
Growth and Content Strategy Consultant at Gurnick Academy of Medical Arts
2-2023
Member at Product Marketing Alliance
3-2019
Chief Executive Officer at Spinach Video

Education

9-2012 - 8-2015
Ph.D. (ABD) from Stavropol State University

More Information

Social Presence :

Prographics :

Exp : 6 Location : San Francisco, California, United States Job Level : Mid-senior Designation : Marketing Director at SPIKE DYNAMICS
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Insights For Selling To Kirill

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kirill is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Kirill

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Kirill move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Kirill take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Kirill

Personality Compatibility


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