Kirk Catlin

Observer
DISC Type : ci

Sr. Manager, Acquisition Marketing at Patagonia

Ojai, California, United States

Overview

Kirk is a seasoned e-commerce and marketing leader, currently heading acquisition marketing at Patagonia. With a background as Head of Ecommerce for Decathlon and Director at OGIO, he has a proven track record of driving successful results. He holds an Associate of Arts from FIDM and is described as a "leading team player. "

He has a keen interest in the intersection of technology and commerce, following major tech companies like Google and Adobe. Kirk is passionate about leadership development and consistently seeks out insights on how to be a more effective leader, sharing valuable resources with his network.

He actively follows and shares noteworthy statistics on emerging e-commerce shopping trends.

Personality Overview

Value Driven

Example Seeker

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are likely to ask many questions and look heavily for supporting information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Acquisition Marketing
Currently serves as the Sr. Manager of Acquisition Marketing at Patagonia, focusing on attracting new customers.
E-commerce Performance
His career includes roles like Head of Ecommerce and eCommerce Performance Manager, indicating a focus on driving online sales.
Team Leadership
Shares content on being a better leader and has held multiple leadership roles. A recommendation highlights him as a "leading team player. "

Media Appearances

Kirk has no verified media appearances

Work History

7-2025
Sr. Manager, Acquisition Marketing at Patagonia
10-2024 - 6-2025
eCommerce Performance Manager at Patagonia
11-2023 - 9-2024
eCommerce Performance Lead at Patagonia
1-2023 - 11-2023
Head of Ecommerce at Decathlon America
11-2019 - 10-2022
Director, eCommerce & Marketing at OGIO, Inc.

Education

2002 - 2004
Associate of Arts (AA) from FIDM

More Information

Social Presence :

Prographics :

Exp : 14 Location : Ojai, California, United States Job Level : Middle Designation : Sr. Manager, Acquisition Marketing at Patagonia
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Insights For Selling To Kirk

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Focus on immediate action-items rather than the larger goals
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kirk is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Kirk

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Kirk move?

  • They like to analyze well and then make their decisions.
  • Can Kirk take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Kirk

Personality Compatibility


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