Kirstie Kavanagh

Visionary
DISC Type : Ds

Freelance Train the Trainer/Trainer/Facilitator & Mentor at UpSkill Digital

Liverpool, England, United Kingdom

Overview

Kirstie Kavanagh is an expert AI and Digital Marketing trainer who co-founded City Folk Digital. With over a decade of experience training for companies like Google, she is known for being enthusiastic, professional, and knowledgeable in her mission to make technology accessible. She holds a Bachelor of Arts from Liverpool John Moores University.

Outside of the digital world, Kirstie has a creative passion for the performing arts and enjoys listening to country music. Her interest in unique art forms is highlighted by her university work creating an original piece of Verbatim Musical Theatre. She is also fueled by a love for coffee, particularly caramel lattes.

She received a Student Research Award for creating a pioneering piece of Verbatim Musical Theatre, a highly innovative and rarely attempted format.

Personality Overview

Goal-Oriented

Direct & Assertive

Risk Tolerant

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

AI for Productivity
Leads workshops on using cutting-edge AI tools to save time and boost productivity, focusing on practical applications for businesses and individuals.
Demystifying Tech
Her core mission is to simplify complex AI and digital marketing concepts, making them understandable and achievable for SMEs, charities, and individuals.
Digital Upskilling
As a celebrated trainer for Google Digital Garage and BT Skills for Tomorrow, she is passionate about bridging the digital skills gap in the UK.

Media Appearances

Kirstie has no verified media appearances

Work History

6-2020
Freelance Train the Trainer/Trainer/Facilitator & Mentor at UpSkill Digital
3-2024
Freelance AI Instructor at General Purpose: AI training for business
1-2023 - 9-2025
Specialist Job Coach and Support Worker (Access to Work) at Department for Work and Pensions (DWP)
9-2023 - 9-2024
Freelance Digital Marketing Trainer at Ascento Learning and Development
We Are Digital Training at Freelance

Education

2011 - 2014
Bachelor of Arts - BA from Liverpool John Moores University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Liverpool, England, United Kingdom Job Level : N/A Designation : Freelance Train the Trainer/Trainer/Facilitator & Mentor at UpSkill Digital
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Insights For Selling To Kirstie

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Let them know of potential risks but suggest mitigation methods alongside
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't shy away from asking hard questions, but be extra polite
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kirstie is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Kirstie

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Kirstie move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Kirstie take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Kirstie

Personality Compatibility


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