Kirsty Archer

Examiner
DISC Type : cs

Senior Marketing Manager at heylo

London, England, United Kingdom

Overview

Kirsty is a Senior Marketing Manager at Heylo, where she has progressed through multiple roles, driving both B2C and B2B growth. She leverages her expertise in partnership marketing and brand strategy to develop the business. She holds a Bachelor of Arts from the University of Portsmouth.

Described as proactive and creative, Kirsty has a passion for design and events, holding a certification in Events Management. She thrives in fast-paced environments and values hands-on experience, such as visiting sites to see homes and meet the team. She once took a multi-month break from work to travel.

Interesting fact: Kirsty was the winner of the first-ever "Customer and Community Award" at the Heylo Staff Awards.

Personality Overview

Unexpressive

Late Adopter

Overcautious

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They do not like taking risks at all and go for proven options in the end. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Shared Ownership
Actively participates in discussions on the Shared Ownership landscape and attends industry events to gain insights into the current market.
Customer Experience
Won her company's "Customer and Community Award, " highlighting her dedication to this area across various roles she has held within the business.
Marketing Effectiveness
Attends marketing showcases to learn about new digital techniques and believes that "less is often more" is a key principle for successful marketing campaigns.

Media Appearances

Kirsty has no verified media appearances

Work History

3-2024
Senior Marketing Manager at heylo
12-2021 - 3-2024
Marketing Manager - Dec 2021 to Mar 2024 (Acting Head of Marketing Jan 2022 to Jan 2023) at heylo
1-2020 - 12-2021
Marketing Executive at heylo
6-2018 - 8-2019
Marketing Assistant at heylo
6-2016 - 6-2017
UK Marketing Assistant (Intern) at Acal BFi

Education

2014 - 2018
Bachelor of Arts - BA from University of Portsmouth
2007 - 2014
Education details unavailable from William De Ferrers Secondary School

More Information

Social Presence :

Prographics :

Exp : 11 Location : London, England, United Kingdom Job Level : Middle Designation : Senior Marketing Manager at heylo
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Insights For Selling To Kirsty

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Be firm in your communication and stay in control
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kirsty is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Kirsty

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Kirsty move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Kirsty take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Kirsty

Personality Compatibility


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