Koen Denolf in

Koen Denolf

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Co-author at 'Dit is Content Marketing'
📍 Ghent Metropolitan Area, Belgium

Koen is a leading figure in the Belgian content marketing scene. He is the co-founder and Managing Partner of The Fat Lady agency, co-founder of the Custo content marketing association, and a professor at the Belgian Association of Marketing. He has also co-authored two standard works on content marketing.

Koen is an observant commentator on modern digital life and communication. He reflects on topics ranging from poor customer experiences with apps to the nuances of online networking etiquette and how different generations communicate in the digital age.

Unique fact: Koen is not a fan of emojis and recently shared his bemusement at trying to interpret what they mean.

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Experience
11 Years
Current Role
Co-author
Job Level
Junior
Location
Ghent Metropolitan Area, Belgium
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Koen cares about

Content Marketing
A leading expert in Belgium, he has co-authored two key books on the subject and is the co-founder of both a specialized agency and the national content marketing association.
Brand Authenticity
He recently expressed concern that brands using AI-generated content are undermining the already fragile trust of younger consumers, who question if the messaging is real.
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Career

Work history

10-2020
Co-author
'Dit is Content Marketing'
11-2014
Content strategist and Managing Partner
The Fat Lady
5-2017 - 10-2020
Spreker op #20thoughts
The Fat Lady
11-2016
Co Author
Content Marketing: van marketeer tot uitgever
3-2015
Professor Content Marketing
BAM - Belgian Association of Marketing
In the press

Media appearances

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Education

Koen has no verified education history

Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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