Lila Huizenga

Pioneer
DISC Type : Ids

Head of Marketing at Thoughtful AI

United States

Overview

Lila Huizenga is the Head of Marketing at Thoughtful AI, focused on building trust in AI for healthcare finance. Described as a talented and structured leader, she has a background in PPE from the University of Oxford and has driven significant revenue growth, including an 890% increase in closed deals.

Interesting fact: In collaboration with her sales team, Lila drove 890% cumulative growth in closed deals from the start of 2024 to mid-2025.

Personality Overview

Dynamic But Sincere

Friendly But Fast

Decisive But Friendly

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

AI in Healthcare
Her current role at Thoughtful AI involves shaping how the world understands and trusts AI specifically within healthcare finance.
Go-to-Market Strategy
Her experience includes building GTM strategies from scratch for B2B SaaS companies, defining messaging, positioning, and launching new products.
Data-Driven Marketing
She has certifications in data analysis and Power BI and previously led a team focused on marketing automation and data strategy.

Media Appearances

Lila has no verified media appearances

Work History

1-2025
Head of Marketing at Thoughtful AI
6-2024 - 2-2025
Head of Product Marketing & Strategy at Thoughtful AI
7-2022 - 2-2024
Head of Product Marketing at People Data Labs
1-2022 - 6-2022
Head of Marketing, North America at Didomi
1-2021
Team Lead Marketing Automation and Data Strategy at Wiley

Education

PPE from University of Oxford
International Relations and Affairs; Economics from Sciences Po

More Information

Social Presence :

Prographics :

Exp : 7 Location : United States Job Level : Mid-senior Designation : Head of Marketing at Thoughtful AI
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Insights For Selling To Lila

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Build a trustworthy relationship while keeping the product center-stage
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lila is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Lila

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Lila move?

  • They are generally fast movers and can take quick decisions
  • Can Lila take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Lila

Personality Compatibility


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