Rabiya Shahid

Editor
DISC Type : CS

Senior Solutions Engineer at Salesforce

New York City Metropolitan Area, United States

Overview

Rabiya is a Senior Solutions Engineer at Salesforce with a background as a SaaS founder and product manager. An alumna of the UW Foster School of Business, she specializes in go-to-market strategy and translating technical concepts for executive audiences. Colleagues describe her as energetic, focused, and a determined team player.

Outside of work, she is passionate about mentorship and has a strong interest in social issues, demonstrated by her academic publication on womens development policies. She enjoys transforming ideas into tangible products, having built platforms like Handyman and Rooted&Rising from the ground up.

Unique fact: She co-authored a publication on social and cultural biases against women in Pakistan and the role of social change.

Personality Overview

Late Adopter

Objective Thinker

Fact-Driven

Being observant comes to them naturally.  They are always well-planned and adopt a systematic approach. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Go-to-Market Strategy
Her experience spans GTM consulting and product launches. She recently won a case competition by crafting an 18-month strategic roadmap for a major tech product.
AI in Business
Expressed a keen interest in bridging the gap between advanced AI technology and its practical application in specific business contexts to solve real-world problems.
Customer-Centric Solutions
States that putting the customer at the center is her top priority, using empathy to build trust and understand the real needs behind a request.

Media Appearances

Rabiya has no verified media appearances

Work History

6-2025
Senior Solutions Engineer at Salesforce
1-2023
Member at PreSales Collective
6-2024 - 6-2025
MS, Information Systems Candidate at University of Washington
6-2023 - 6-2024
Technical Solutions Engineer at SEN PI Consulting
1-2023 - 6-2023
Senior GTM Associate at Coupa Software

Education

6-2024 - 7-2025
Master of Science - MS (STEM) from UW Foster School of Business
5-2021 - 10-2021
Diploma of Education from University of Waterloo

More Information

Social Presence :

Prographics :

Exp : 4 Location : New York City Metropolitan Area, United States Job Level : Junior Designation : Senior Solutions Engineer at Salesforce
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Insights For Selling To Rabiya

During A Call Or A Meeting

DO's

  • Actively address their concerns around change, risk, and acceptance by users
  • Preferably use email to follow up with them instead of phone or Linkedin, engage by asking question or opinions
  • Share a one-off customer success story but keeps the focus on highlighting objective, numerical results

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid emotional and informal language, stay objective and to the point instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rabiya is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Rabiya

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Rabiya move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Rabiya take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Rabiya

Personality Compatibility


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