Kok Yeong Lee

Activist
DISC Type : Cd

Council Member at AutomationSG

Singapore

Overview

Kok Yeong is a business leader with over 20 years of experience in sales and operations, specializing in digital transformation, AI/ML, and OT cybersecurity. As Director of APAC Business Development at RoviSys and a Council Member at AutomationSG, he drives technology adoption across the region. Colleagues describe him as an articulate strategist and a leader who builds winning teams.

He is passionate about advancing the automation industry through his council role at AutomationSG, an association supporting companies in the Automation, IoT, and Robotics sectors. He focuses on helping employees improve their skills and techniques to reach larger goals.

He once owned his own consultancy firm, providing advisory services on solutions ranging from IoT and Industry 4. 0 to Blockchain and ERP.

Personality Overview

Observative

Meticulous

Perfectionist

They don’t always try to control the conversation but neither do they like yielding it fully.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They care equally about the product and its potential impact.

Topics They Care About

Digital Transformation
A core theme in his current and past roles is driving the adoption of digital technologies like IoT, AI/ML, MES, and Cloud to transform businesses.
OT Cybersecurity
His current role at RoviSys and recent social media posts about hiring for an OT Cybersecurity Sales Consultant indicate a strong professional focus in this area.
Talent Development
He is actively hiring for his team and is described in recommendations as a leader dedicated to helping employees improve their skills and building talented teams.

Media Appearances

Kok has no verified media appearances

Work History

6-2023
Council Member at AutomationSG
1-2021
Director of Business Development at Rovisys Asia Company Pte Ltd
11-2019 - 12-2020
Director, Business Development at Hitachi Consulting
12-2018 - 10-2019
Business Owner at Digition Pte Ltd
1-2018 - 11-2018
VP, COE Digital Solutions Centre, Control Technologies at ABB

Education

2003 - 2006
BBus from Latrobe University
1-1998 - 10-1998
Graduate Diploma In Marketing Management from Singapore Institute of Management

More Information

Social Presence :

Prographics :

Exp : 33 Location : Singapore Job Level : Mid-senior Designation : Council Member at AutomationSG
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Insights For Selling To Kok Yeong

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Highlight the competitive differentiation of your product
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Refrain from asking too many questions
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kok Yeong is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Kok Yeong

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Kok Yeong move?

  • Their decision making speed is somewhere in the middle.
  • Can Kok Yeong take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Kok Yeong

Personality Compatibility


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