KONRAD BERGSTRÖM

Commander
DISC Type : D

General Partner at Wellstreet

Stockholm, Stockholm County, Sweden

Overview

Konrad is a serial entrepreneur celebrated for founding the unicorn Zound Industries (now Marshall Group) and electric boat leader X Shore. He focuses on disruptive technologies, sustainability, and design-led innovation, also serving as a General Partner at Wellstreet VC. His peers describe him as a visionary, enthusiastic leader and motivator.

Deeply passionate about the ocean, Konrad’s ventures are inspired by his upbringing in a creative, maritime family. A former professional windsurfer, he has a history of turning his passions into successful businesses, from distributing action sports brands to revolutionizing consumer electronics and marine transport. He also served in the Swedish militarys Lapland Ranger Regiment.

Unique fact: Konrad led Zound Industries to a record-breaking growth of 10, 982% over three years, a feat unmatched by any other Swedish company.

Personality Overview

Risk-Taker

Very Quick

Decisive

They put a lot of effort into ensuring personal success.  They do not care very much about building rapport or relationships. They prefer to move quickly, and expect the same from others.

Topics They Care About

Maritime Sustainability
Founded X Shore with the mission to create 100% electric boats to enable silent, emission-free experiences on the water and protect marine life.
Disruptive Innovation
His career is built on 'surfing the wave of a tech shift, ' from capitalizing on the smartphone revolution with headphones to pioneering the electrification of boats.
Brand Storytelling
Believes a unique product with a good story is key to building a strong brand and achieving global scalability, a principle he highlights in his public speaking.

Media Appearances

KONRAD has no verified media appearances

Work History

11-2024
General Partner at Wellstreet
4-2023
Jury at Rat für Formgebung - German Design Council
6-2021
Investerare och Co founder at ÓGIN Distillery
4-1996
Founder at X Shore
1-2019
President & Founder at K von K AB

Education

1989 - 1992
Streetsmart from Linnaeus University

More Information

Social Presence :

Prographics :

Exp : 29 Location : Stockholm, Stockholm County, Sweden Job Level : Leadership Designation : General Partner at Wellstreet
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Insights For Selling To KONRAD

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Hold your ground without indulging in one-upmanship
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don't try too hard to forge relationships with them
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with KONRAD is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from KONRAD

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will KONRAD move?

  • If convinced, they can reach decisions quite fast.
  • Can KONRAD take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And KONRAD

Personality Compatibility


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