Kreg Holdaway

Observer
DISC Type : ic

Chief Financial Officer at Inktavo

Alpine, Utah, United States

Overview

Kreg Holdaway is the Chief Financial Officer at Inktavo, bringing over 20 years of financial leadership from public and private equity-backed software companies. His expertise lies in M&A, GTM strategy, and scaling operations. He holds a Bachelor of Science from Utah Valley University.


He played a key role in the M&A deal where Jive Communications was acquired by LogMeIn, highlighting his experience in orchestrating high-stakes transactions.

Personality Overview

Value Driven

Curious

Example Seeker

They ask a lot of questions and rely heavily on information and collaterals.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Mergers & Acquisitions
His career includes orchestrating high-value transactions and ensuring seamless post-merger integration, as seen with the LogMeIn and Jive Communications deal.
SaaS Finance
He has deep experience leading finance for multiple software companies like Inktavo and Absorb Software, with a focus on sustainable growth and unit economics.
Private Equity Value
Specializes in guiding PE-backed companies, with his current role at Inktavo being backed by firms like PSG and Blue Star Innovation Partners.

Media Appearances

Inktavo Appoints Kreg Holdaway as Chief Financial Officer. Featured in Inktavo

See Now

Work History

10-2025
Chief Financial Officer at Inktavo
10-2022 - 10-2025
VP of Finance at Absorb Software
5-2021 - 10-2022
VP of FP&A at Vidyard
4-2018 - 5-2021
Sr. Director of FP&A at LogMeIn
1-2017 - 4-2018
Director of FP&A at LogMeIn

Education

2004 - 2007
Bachelor of Science (BS) from Utah Valley University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Alpine, Utah, United States Job Level : Leadership Designation : Chief Financial Officer at Inktavo
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Insights For Selling To Kreg

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Focus on immediate action-items rather than the larger goals
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kreg is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Kreg

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Kreg move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Kreg take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Kreg

Personality Compatibility


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