Kreg Holdaway in

Kreg Holdaway

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Chief Financial Officer at Inktavo
📍 Alpine, Utah, United States

Kreg Holdaway is the Chief Financial Officer at Inktavo, bringing over 20 years of financial leadership from public and private equity-backed software companies. His expertise lies in M&A, GTM strategy, and scaling operations. He holds a Bachelor of Science from Utah Valley University.

He played a key role in the M&A deal where Jive Communications was acquired by LogMeIn, highlighting his experience in orchestrating high-stakes transactions.

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Experience
13 Years
Current Role
Chief Financial Officer
Job Level
Leadership
Location
Alpine, Utah, United States
Personality Overview

How Kreg shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Kreg cares about

Mergers & Acquisitions
His career includes orchestrating high-value transactions and ensuring seamless post-merger integration, as seen with the LogMeIn and Jive Communications deal.
SaaS Finance
He has deep experience leading finance for multiple software companies like Inktavo and Absorb Software, with a focus on sustainable growth and unit economics.
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Career

Work history

10-2025
Chief Financial Officer
Inktavo
10-2022 - 10-2025
VP of Finance
Absorb Software
5-2021 - 10-2022
VP of FP&A
Vidyard
4-2018 - 5-2021
Sr. Director of FP&A
LogMeIn
1-2017 - 4-2018
Director of FP&A
LogMeIn
In the press

Media appearances

Inktavo Appoints Kreg Holdaway as Chief Financial Officer. Featured in Inktavo
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Education
2004 - 2007
Bachelor of Science (BS)
Utah Valley University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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