Kris Wright

Visionary
DISC Type : Ds

VP, NSW Footwear, Global Footwear at Nike

Beaverton, Oregon, United States

Overview

Kris Wright is a consumer products leader with over 25 years of experience at global brands like Jordan, Nike, Converse, and Reebok, where he excels at bridging culture and commerce. People who have worked with him often describe him as insightful, strategic, and accomplished. He holds a BA from Clark Atlanta University and a Certificate from Harvard Business School.

Originally from New York City, Kris is passionate about the intersection of sport, music, and culture. In interviews, he emphasizes resilience, mentorship, and leading with authenticity. He is also the founder of the luxury lifestyle footwear brand Jhung Yuro, which was inspired by his affinity for travel.

He serves on the boards of LiveOne (NASDAQ), the BFF Advisory Committee, and the Southwestern Athletic Conference (SWAC), showcasing his diverse commitments.

Personality Overview

Objective Evaluator

Early Adopter

Big Vision Person

They might take some time to make their mind up but once they do, they don't change it easily.  They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Brand & Culture
Has spent over two decades leveraging his passion for sport, music, and culture to build iconic brands like Jordan and Nike, focusing on culturally connected product design.
Authentic Leadership
He speaks about leading with a moral compass and empowering teams. His social posts and interviews consistently highlight resilience, mentorship, and building a strong team culture.
Consumer-Informed Innovation
He emphasizes mining for consumer insights to inform product innovation and storytelling, ensuring decisions are connected to the communities the brands serve.

Media Appearances

Kris has no verified media appearances

Work History

9-2025
VP, NSW Footwear, Global Footwear at Nike
9-2021 - 9-2025
Vice President, Jordan Footwear, Product & Merchandising at Nike
2021
Member Board of Directors at LiveOne, Inc.
10-2020 - 9-2021
Vice President, Global Footwear, Men's Sport Lifestyle at Nike
8-2019 - 10-2020
Vice President - Global Footwear (NSW Mens) at Nike

Education

11-2018 - 2018
Certificate from Harvard Business School
1994 - 1998
BA from Clark Atlanta University

More Information

Social Presence :

Prographics :

Exp : 30 Location : Beaverton, Oregon, United States Job Level : Senior Designation : VP, NSW Footwear, Global Footwear at Nike
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Insights For Selling To Kris

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kris is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Kris

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Kris move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Kris take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Kris

Personality Compatibility


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