Renate Keares

Commander
DISC Type : D

VP of Marketing at Berlin Gardens

Lancaster Metropolitan Area, United States

Overview

Renate has no verified overview

Personality Overview

Decisive

Impact-Driven

Very Quick

They like to act fast and expect others to do the same.  More than the product, they care about the effectiveness of the product. They are not focused on building rapport and relationships.

Topics They Care About

Renate has no verified topics they care about

Media Appearances

Renate has no verified media appearances

Work History

8-2025
VP of Marketing at Berlin Gardens
2-2019 - 8-2025
VP of Sales & Marketing at Casual Living Unlimited, a Keter company
7-2015 - 12-2018
Sales Training Manager at Armstrong Flooring, Inc.
5-2011 - 6-2015
Indirect Procurement Manager at Armstrong World Industries
8-2006 - 4-2011
Retail Strategic Account Manager, Flooring Division at Armstrong World Industries

Education

Bachelor of Science in Business Administration (BBA) from Villanova University
Master of Business Administration - MBA from St. John's University, The Peter J. Tobin College of Business

More Information

Social Presence :

Prographics :

Exp : 22 Location : Lancaster Metropolitan Area, United States Job Level : Senior Designation : VP of Marketing at Berlin Gardens
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Insights For Selling To Renate

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Be respectful but crisp
  • Objectively showcase the impact that your product creates

DONT's

  • Avoid being too verbose
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Renate is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Renate

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Renate move?

  • They can take decisions very fast if you manage to convince them.
  • Can Renate take some risk or not?

  • The risks don’t matter much to them.

You And Renate

Personality Compatibility


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