Krishna Rao

Critic
DISC Type : C

Director of Engineering at PathFactory

Greater Toronto Area, Canada

Overview

Krishna Rao is the Director of Engineering at PathFactory in Toronto, where he has progressed from a Senior Software Engineer to his current leadership role. He leverages his expertise in Elixir, Ruby on Rails, and ReactJS to guide his teams. Krishna holds a Master of Science from Rochester Institute of Technology.

Krishna is invested in professional development and engages with the wider tech community. He has participated in local developer events like talks. dev, demonstrating a commitment to continuous learning and networking with his peers outside of his direct role at PathFactory.

He recently shared his excitement about PathFactory joining forces with Kaltura, highlighting his pride in building smarter B2B content experiences.

Personality Overview

Critic

Negotiator

ROI Driven

They prefer to do logical analysis and value evidence over emotions.  It is very likely that they will negotiate pricing or other important terms. They enjoy working alone and do not rely on others very often.

Topics They Care About

B2B Content Experiences
Expressed excitement for PathFactory's acquisition by Kaltura, focusing on creating more personalized content experiences for B2B organizations.
Hiring Engineering Talent
Actively recruits for his team, having publicly posted openings for innovative and inquisitive Ruby and full-stack developers to come work with him.
Elixir & Phoenix
Has authored technical articles on Elixir's features, such as pattern matching, and has utilized it professionally at multiple companies.

Media Appearances

Krishna has no verified media appearances

Work History

6-2025
Director of Engineering at PathFactory
4-2022 - 6-2025
Software Engineering Manager at PathFactory
9-2019 - 6-2022
Senior Software Engineer at PathFactory
2-2017 - 9-2018
Software Engineer at Watermark
8-2016 - 12-2016
Lab Assistant at Rochester Institute of Technology

Education

2014 - 2016
Master of Science (MS) from Rochester Institute of Technology
2007 - 2011
Bachelor of Engineering (BE) from Don Bosco Institute of Technology (D.B.I.T)

More Information

Social Presence :

Prographics :

Exp : 11 Location : Greater Toronto Area, Canada Job Level : Mid-senior Designation : Director of Engineering at PathFactory
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Insights For Selling To Krishna

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Make extra effort to not seem pushy or confrontational
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Krishna is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Krishna

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Krishna move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Krishna take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Krishna

Personality Compatibility


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