Krissy Williams in

Krissy Williams

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Head of CRM, Loyalty and Personalisation at Currys plc
📍 United Kingdom

Krissy Williams is a strategic marketing leader with over 20 years of experience specializing in CRM, loyalty, and personalization for major retailers like Currys and John Lewis. A graduate of Regents University London, colleagues frequently describe her as "super smart", "massively collaborative", and "bursting with energy".

She has a keen interest in major consumer brands known for strong customer engagement and content, such as IKEA and BBC Studios.

She was the strategic lead behind the planning and launch of the "Together" loyalty scheme during her time at Hobbs London.

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Experience
8 Years
Current Role
Head of CRM, Loyalty and Personalisation
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Krissy cares about

CRM & Loyalty
Her entire career is focused on developing multi-channel CRM and loyalty strategies. She recently led a major initiative at Currys to drive significant commercial growth through new programs.
Customer-Centric Strategy
A self-described passionate and customer-centric leader who thrives on using customer insight as the foundation for achieving commercial success and improving engagement.
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Career

Work history

3-2023
Head of CRM, Loyalty and Personalisation
Currys plc
5-2021 - 11-2022
Head of CRM
RVU
John Lewis & Partners
Full-time
10-2014 - 2-2017
Senior CRM, Loyalty and Customer Insight Manager
Hobbs London
6-2012 - 9-2014
Senior Account Director - Consultant
(various)
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1997 - 2001
BA (Hons)
Regent's University London
2001 - 2002
BA (Hons)
University of Westminster
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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