Krista De Wolff, MSc ツ

Doer
DISC Type : sd

Founder & Verandermanager at Buro voor Verandering

Amersfoort, Utrecht, Netherlands

Overview

Krista de Wolff is a change strategist and the founder of Buro voor Verandering, with over 15 years of experience guiding complex change processes, primarily within the Dutch government. She holds a Masters from the University of Twente and emphasizes a human-centric approach. Colleagues often describe her as proactive, creative, and pragmatic.

Outside of her professional focus, Krista is a mother who openly reflects on societal shifts and personal topics. She shares insights on navigating workplace taboos, such as hormone-related health issues, and uses anecdotes from her family life to illustrate her observations on technology and culture.

Unique fact: Krista developed a proprietary method called the "Veranderverhaal™" (Change Story) to help organizations build a shared, motivating narrative during reorganizations.

Personality Overview

Deliberate Doer

Risk-Accepting

Results Focused

Reading between the lines and seeing beyond your words comes naturally to them.  They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Human-Centric Change
Her core philosophy is that successful organizational change hinges on prioritizing the human side, ensuring people feel understood and supported, rather than just focusing on systems.
AI in Organizations
She discusses the challenge of balancing AI adoption with compliance, advocating for a blend of data wisdom, ethical leadership, and human oversight in this transition.
Strategic Storytelling
Developed the 'Veranderverhaal™' (Change Story) method to help leadership create a clear, shared, and supported narrative to guide employees through organizational shifts.

Media Appearances

Krista has no verified media appearances

Work History

4-2025
Founder & Verandermanager at Buro voor Verandering
9-2022 - 4-2025
Kwartiermaker / Verandermanager (a.i) at Rijksinspectie Digitale Infrastructuur
1-2015 - 4-2025
Owner at K. de Wolff Organisatieadvies
6-2021 - 3-2022
Projectmanager Organisatieontwikkeling (a.i.) at UWV
6-2020 - 5-2021
Strategisch Adviseur Programma eID (a.i) at Ministerie van BZK

Education

2007 - 2008
Master from University of Twente
2025 - 2025
Opleiding vertrouwenspersoon from Landelijk Instituut Vertrouwenspersonen

More Information

Social Presence :

Prographics :

Exp : 10 Location : Amersfoort, Utrecht, Netherlands Job Level : Leadership Designation : Founder & Verandermanager at Buro voor Verandering
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Insights For Selling To Krista

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Let them know of potential risks but suggest mitigation methods alongside
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Avoid putting conscious effort into relationship-building
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Krista is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Krista

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Krista move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Krista take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Krista

Personality Compatibility


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