Krista Jones in

Krista Jones

Commander · DISC type D
Founder and Chief Advisor at KJ Advisory
📍 Greater Toronto Area, Canada

Krista Jones is a business advisor to CEOs, helping mid-sized tech organizations navigate AI and digital transformation. With over 30 years of experience and a background in engineering, she founded the MaRS Momentum program to scale Canadian tech companies. Colleagues describe her as knowledgeable, passionate, and an insightful strategist.

Outside of work, Krista is a proud mother to three young adults and a self-described "policy geek." She is deeply committed to youth-focused causes, serving as a project lead and innovation advisor for Kids Help Phone, and is a passionate advocate for diversity and inclusion in the tech sector.

Unique fact: Krista and her husband previously owned and operated a childrens educational franchise that taught robotics, animation, and video game design.

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Experience
36 Years
Current Role
Founder and Chief Advisor
Job Level
Leadership
Location
Greater Toronto Area, Canada
Personality Overview

How Krista shows up

Decisive
Very Quick
Candid & Clear

They like to move fast and expect the same from others. They are not always relationship oriented. They respond well to strong and respectful communication.

Priorities

Topics Krista cares about

AI Adoption Strategy
Her core advisory work focuses on helping CEOs implement AI to achieve measurable business outcomes, moving beyond simple experimentation.
Innovation Ecosystems
She has extensive experience building programs like MaRS Momentum that support high-growth companies and foster a strong innovation community in Canada.
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Career

Work history

9-2024
Founder and Chief Advisor
KJ Advisory
1-2024 - 4-2024
Interim CEO
MaRS Discovery District
5-2023 - 6-2024
Community Member
Coalition of Innovation Leaders Against Racism (CILAR)
3-2023 - 6-2024
Chief Delivery Officer
MaRS Discovery District
6-2022 - 4-2023
Senior Vice President, Ventures Services
MaRS Discovery District
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1984 - 1988
B. Sc. in Engineering
University of New Brunswick
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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