Krista Jones is a business advisor to CEOs, helping mid-sized tech organizations navigate AI and digital transformation. With over 30 years of experience and a background in engineering, she founded the MaRS Momentum program to scale Canadian tech companies. Colleagues describe her as knowledgeable, passionate, and an insightful strategist.
Outside of work, Krista is a proud mother to three young adults and a self-described "policy geek." She is deeply committed to youth-focused causes, serving as a project lead and innovation advisor for Kids Help Phone, and is a passionate advocate for diversity and inclusion in the tech sector.
Unique fact: Krista and her husband previously owned and operated a childrens educational franchise that taught robotics, animation, and video game design.
Read the full overview →They like to move fast and expect the same from others. They are not always relationship oriented. They respond well to strong and respectful communication.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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