Kristen Birket

Examiner
DISC Type : cs

Marketing Director at PATTERSON HEALTH CENTER INC

Hutchinson, Kansas, United States

Overview

Kristen Birket is the Director of Marketing at Patterson Health Center, where she leads community outreach and promotional campaigns. A Kansas State University alumna, she has a background in media, having previously established the social media presence for The Hutchinson News and produced award-winning videos.

Outside of her core marketing duties, Kristen demonstrates a passion for community wellness initiatives. Her prior work in journalism, including creating an online cooking show and an interest in the Newseum, highlights a creative and communicative side. She actively promotes a positive workplace culture.

She won a first-place award for a video about a sports editor spending the day as a college mascot, Duke the Dragon.

Personality Overview

Status Quo Seeker

Unexpressive

Late Adopter

They are always well-planned and adopt a systematic approach.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Healthcare Marketing
As Marketing Director, she develops newsletters, manages promotional filming, and communicates the health center's services and initiatives to the public.
Community Health
Manages outreach programs, such as the development of a mobile clinic to provide wellness checks and health education directly to community members.
Video Storytelling
An award-winning video producer from her time in journalism, recognized for creating compelling online news and feature videos.

Media Appearances

Kristen has no verified media appearances

Work History

7-2021
Marketing Director at PATTERSON HEALTH CENTER INC
11-2019 - 7-2021
Director of Community Development and Marketing at Mennonite Friendship Communities, Inc.
6-2014 - 11-2019
Director of Marketing/Resident Liaison at Mennonite Friendship Communities
5-2007 - 5-2014
Social Media Editor at The Hutchinson News
6-2005 - 8-2005
Intern at The Garden City Telegram

Education

2004 - 2007
Bachelor of Arts (B.A.) from Kansas State University
2002 - 2004
Associate of Arts (A.A.) from Garden City Community College

More Information

Social Presence :

Prographics :

Exp : 19 Location : Hutchinson, Kansas, United States Job Level : Mid-senior Designation : Marketing Director at PATTERSON HEALTH CENTER INC
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Insights For Selling To Kristen

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Ask them which other stakeholders would be important for this purchase decision
  • Be firm in your communication and stay in control

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't rely on relationship building even if they act pleasantly
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristen is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Kristen

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Kristen move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Kristen take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Kristen

Personality Compatibility


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