Kristen O'Grady

Examiner
DISC Type : cs

Agency Principal at Inkwell Communications LTD

Providence, Rhode Island, United States

Overview

Kristen OGrady is the founder and Principal of Inkwell Communications, a firm she established in 1994. Specializing in marketing for higher education and healthcare, she is a graduate of Rhode Island College and the Goldman Sachs 10, 000 Small Businesses program. Colleagues describe her as a creative, respected negotiator with an unparalleled work ethic.

Outside of her agency, Kristen is an artist and entrepreneur deeply involved in her community. She serves on the board for Providence Haiti Outreach, supporting a school in Marigot, and is the board secretary for Arcade Providence, a historic micro-loft and business hub. She is married with two children.

Her agency managed the dynamic national advertising campaign for Saint Peters University during their historic 2022 NCAA "Elite 8" basketball tournament run, including digital billboards in Times Square.

Personality Overview

Status Quo Seeker

Late Adopter

Tough To Convince

They are thorough and always follow a systematic approach.  They do not like taking risks at all and go for proven options in the end. They tend to have clarity about their needs and constraints, and are unlikely to over-promise.

Topics They Care About

Higher Education Marketing
Her agency's client base consists almost exclusively of universities and schools, including Rutgers University, Saint Peter's University, and Roger Williams University.
Media Buying
Clients praise her team's media buying expertise, noting their ability to secure prime placements and maximum exposure while staying within budget.
Community Involvement
Serves on the board of directors for Providence Haiti Outreach and as board secretary for the historic Arcade Providence.

Media Appearances

Kristen has no verified media appearances

Work History

1-2005
Agency Principal at Inkwell Communications LTD

Education

1996 - 1998
Certificate Program from Rhode Island School of Design
1985 - 1990
Education details unavailable from Rhode Island College

More Information

Social Presence :

Prographics :

Exp : 20 Location : Providence, Rhode Island, United States Job Level : N/A Designation : Agency Principal at Inkwell Communications LTD
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Insights For Selling To Kristen

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Be firm in your communication and stay in control
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristen is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Kristen

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Kristen move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Kristen take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Kristen

Personality Compatibility


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