Sec B.

Observer
DISC Type : ci

VP Sales Planning at Perdue Farms

United States

Overview

Experienced Vice President of Sales Planning at Perdue Farms with a long history in the consumer goods industry, including senior sales strategy roles at The Hershey Company. He is skilled in customer strategy, retail execution, and sales management, and holds a Bachelor of Arts from Indiana University of Pennsylvania.


He is a passionate advocate for talent development, frequently posting about career opportunities and highlighting the importance of working for leaders who invest in their teams.

Personality Overview

Example Seeker

Curious

Value Driven

They ask a lot of questions and rely heavily on information and collaterals.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Team Leadership
His profile emphasizes a proven history of building and leading large, results-oriented teams and his feed focuses on recruiting for a "winning team".
Talent Development
Frequently posts about career growth, highlighting roles working for leaders who will actively develop their employees.
Sales & Retail Strategy
His career at Perdue and The Hershey Company has been focused on sales planning, customer strategy, and retail execution in the consumer goods sector.

Media Appearances

Sec has no verified media appearances

Work History

9-2024
VP Sales Planning at Perdue Farms
7-2018 - 9-2024
Senior Director Sales Strategy & Planning, Large Format at The Hershey Company
5-2016 - 9-2024
Director Go2Market U.S. at The Hershey Company
11-2013 - 5-2016
Retail Area Sales Director at The Hershey Company
Retail Development Manager at The Hershey Company

Education

1987 - 1992
Bachelor of Arts from Indiana University of Pennsylvania

More Information

Social Presence :

Prographics :

Exp : 12 Location : United States Job Level : Senior Designation : VP Sales Planning at Perdue Farms
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Insights For Selling To Sec

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Ask them questions to understand their needs better while staying affable
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sec is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Sec

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Sec move?

  • They like to analyze well and then make their decisions.
  • Can Sec take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Sec

Personality Compatibility


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