Kristen Stringer

Galvanizer
DISC Type : Id

Principal at Turn/River Capital

San Francisco Bay Area, United States

Overview

Kristen Stringer is a Go-to-Market Principal at Turn/River Capital with over 15 years of experience scaling SaaS sales teams. An honors graduate from The University of Georgia, she specializes in implementing elite sales methodologies. Colleagues describe her as tenacious, driven, and a principled leader.

There is no publicly available information about her personal life.

At a previous role with ADP, she had a record-making year, booking over $18. 1M in new annual recurring revenue.

Personality Overview

Persuader

Pragmatic

People-Oriented

They do not mind taking risks and can make hard decisions, if necessary.  They respond better to a combination of speed and relationship. They will bat for you if they come to believe in you.

Topics They Care About

Go-to-Market Strategy
Her core focus is partnering with portfolio company CROs to implement Turn/River playbooks and build high-velocity sales engines.
SaaS Sales Leadership
She has over 15 years of experience leading and scaling SaaS sales teams in new markets and segments, including as a VP at ADP.
Capital Efficient Growth
A key part of her role is transforming high-producing teams into more capital-efficient organizations for the private equity firm.

Media Appearances

Kristen has no verified media appearances

Work History

1-2024
Principal at Turn/River Capital
6-2020 - 1-2024
Vice President, GTM Operations at Turn/River Capital at Turn/River Capital
1-2020
Member at Revenue Collective
7-2017 - 5-2020
Vice President of Sales, West Division at ADP
10-2012 - 5-2020
Private Equity - VP Sales Leader at ADP

Education

ABJ and AB from The University of Georgia, Honors Program

More Information

Social Presence :

Prographics :

Exp : 15 Location : San Francisco Bay Area, United States Job Level : Mid-senior Designation : Principal at Turn/River Capital
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Insights For Selling To Kristen

During A Call Or A Meeting

DO's

  • Talk about other customers and how they have derived value from your product
  • Focus on building a relationship, it can play a key role in their decision making
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t be excessively objective, focus on building a story first
  • Don’t make promises that are hard to keep
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristen is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Kristen

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Kristen move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Kristen take some risk or not?

  • They can take risks if necessary.

You And Kristen

Personality Compatibility


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