Kristen World

Questioner
DISC Type : c

Disposition Agent at New Western

Austin, Texas Metropolitan Area, United States

Overview

Kristen is a consultative sales professional and data storyteller with experience as a Sr. Director of Trade Development in the wine and spirits industry. Currently a Disposition Agent, she is a UC Santa Barbara graduate with management and coaching skills.

Based in New Orleans, Kristen thrives on adventure, traveling, and meeting new people. She is passionate about building relationships, collaborative problem-solving, and continuous learning. She is also fluent in both English and Spanish, reflecting her love for new experiences.

She studied Cultural Anthropology at the Universidad de Alcalá in Spain.

Personality Overview

Cautious & Analytical

Systematic

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to do thorough analysis of any situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Trade Development
Her most recent senior roles were focused on trade development and she has actively sought opportunities in trade marketing, highlighting it as a core expertise.
Sales Coaching
She holds certifications in coaching skills for managers and has experience managing and developing teams, indicating a strong interest in mentorship.
Data Storytelling
Explicitly identifies herself as a "Data Story Teller" in her professional headline, showing a focus on creating narratives from data to support business goals.

Media Appearances

Kristen has no verified media appearances

Work History

3-2026
Disposition Agent at New Western
3-2025 - 2-2026
Layoff/position eliminated at Career Break
8-2022 - 2-2025
Sr. Director Trade Development at Southern Glazer's Wine & Spirits
3-2019 - 7-2022
Trade Development Manager at Southern Glazer's Wine & Spirits
2-2016 - 2-2019
National Account Manager at E. & J. Gallo Winery

Education

9-2006 - 3-2010
Bachelor of Arts - BA from UC Santa Barbara
2008 - 2008
Cultural Anthropology from Universidad de Alcalá

More Information

Social Presence :

Prographics :

Exp : 17 Location : Austin, Texas Metropolitan Area, United States Job Level : N/A Designation : Disposition Agent at New Western
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Insights For Selling To Kristen

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristen is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Kristen

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Kristen move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Kristen take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Kristen

Personality Compatibility


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