Kristen Murphy

Evaluator
DISC Type : csd

Senior Product Manager at Southern Glazer's Wine & Spirits

United States

Overview

Kristen is a Senior Product Manager at Southern Glazers Wine & Spirits, specializing in B2B marketplaces and improving user experiences. She leverages her background in the wine industry and certifications in Scrum and Machine Learning to streamline customer onboarding and authentication. She holds a Masters from the University of Wisconsin-Madison.

Kristens passion for the wine and spirits industry extends beyond her professional life. She has hands-on experience as a winemaking intern in Rhode Island and Frances Bordeaux region, and she enjoys discovering unique and affordable wines, such as those that make it onto prominent "best value" lists.

She uniquely combines her Masters in Professional French and a love for winemaking with a career in technology to improve the lives of trade professionals.

Personality Overview

Fast But Analytical

Thorough Evaluator

Quality Focused

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Wine & Spirits Tech
Her entire career is focused on applying technology to solve problems and create efficiencies within the beverage alcohol trade industry.
B2B User Experience
She focuses on UX research and design to streamline customer onboarding, authentication, and the creation of internal tools for employees at Southern Glazer's.
Agile Product Management
As a Certified Scrum Product Owner (CSPO), she is deeply involved in product management, from user research and go-to-market planning to post-launch success.

Media Appearances

Kristen has no verified media appearances

Work History

1-2022
Senior Product Manager at Southern Glazer's Wine & Spirits
12-2021 - 1-2022
Product Manager at SevenFifty
1-2020 - 11-2021
Growth Manager, Importers and Producers at SevenFifty
1-2018 - 1-2020
Relationship Manager at SevenFifty
8-2014 - 1-2018
Community Manager at SevenFifty

Education

2007 - 2009
Masters from University of Wisconsin-Madison
2003 - 2007
Bachelor of Arts from University of Rhode Island

More Information

Social Presence :

Prographics :

Exp : 17 Location : United States Job Level : Middle Designation : Senior Product Manager at Southern Glazer's Wine & Spirits
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Insights For Selling To Kristen

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristen is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Kristen

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Kristen move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Kristen take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Kristen

Personality Compatibility


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