Kristen Zschau

Planner
DISC Type : Sc

VP, Adoption Marketing and Automation at Fiserv

Gainesville, Florida, United States

Overview

Kristen has no verified overview

Personality Overview

Not Very Vocal

Inflexible

Disciplined

The only way to convince them is by showing them examples and ample proof.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They are thorough and always follow a systematic approach.

Topics They Care About

Kristen has no verified topics they care about

Media Appearances

Kristen has no verified media appearances

Work History

12-2024
VP, Adoption Marketing and Automation at Fiserv
4-2021 - 12-2024
Sr. Director, Strategic Marketing Programs and Automation at Fiserv
6-2017 - 4-2021
Director, Adoption Marketing and Analytics at Fiserv
4-2008 - 7-2013
VP, Senior Relationship Manager at E*TRADE Financial
1-2007 - 3-2008
Sr. Account Executive - eBanking at Vasco Data Security

Education

1993 - 1997
BS from University of Tampa - John H. Sykes College of Business

More Information

Social Presence :

Prographics :

Exp : 22 Location : Gainesville, Florida, United States Job Level : Senior Designation : VP, Adoption Marketing and Automation at Fiserv
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Insights For Selling To Kristen

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristen is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Kristen

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Kristen move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Kristen take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Kristen

Personality Compatibility


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