Kristi Castro in

Kristi Castro

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Chief Customer and Market Success Officer at Truvant
📍 Greensboro--Winston-Salem--High Point Area, United States

Kristi Castro is the Chief Customer and Market Success Officer at Truvant, where she previously served as COO. Leveraging her BS from The University of Texas at Austin and senior leadership experience at Reynolds American, she focuses on aligning Truvants capabilities with the evolving needs of CPG brands to drive mutual growth.

She is a team-centric leader who actively supports and publicly celebrates her colleagues. Kristi is passionate about mentorship and leadership development, often sharing insightful materials with her teams to foster growth and collaboration within the organization.

After a long career in high-level operations, she pivoted to lead customer and market success, demonstrating a unique focus on the complete client journey.

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Experience
17 Years
Current Role
Chief Customer and Market Success Officer
Job Level
Leadership
Location
Greensboro--Winston-Salem--High Point Area, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Kristi cares about

Strategic CPG Partnerships
Views contract packers as key strategic partners for CPG brands, helping them navigate complex market challenges like tariffs and cost fluctuations through innovation and adaptability.
Customer-Centric Growth
Her transition from COO to Chief Customer Officer underscores her focus on aligning company capabilities with customer needs to foster mutual growth and success.
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Career

Work history

7-2025
Chief Customer and Market Success Officer
Truvant
5-2023 - 9-2025
Chief Operating Officer
Truvant
8-2022 - 5-2023
Senior Vice President Operations North America
Truvant
9-2020 - 7-2022
Senior Vice President R. J. Reynolds Manufacturing
Reynolds American Inc.
2-2019 - 9-2020
Vice President of Operation Services - Planning & Logistics
Reynolds American Inc.
In the press

Media appearances

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Education
10-2020 - 4-2021
Executive Management Program
IMD
1993 - 1998
BS
The University of Texas at Austin
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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