Kristi Castro

Observer
DISC Type : ci

Chief Customer and Market Success Officer at Truvant

Greensboro--Winston-Salem--High Point Area, United States

Overview

Kristi Castro is the Chief Customer and Market Success Officer at Truvant, where she previously served as COO. Leveraging her BS from The University of Texas at Austin and senior leadership experience at Reynolds American, she focuses on aligning Truvants capabilities with the evolving needs of CPG brands to drive mutual growth.

She is a team-centric leader who actively supports and publicly celebrates her colleagues. Kristi is passionate about mentorship and leadership development, often sharing insightful materials with her teams to foster growth and collaboration within the organization.

After a long career in high-level operations, she pivoted to lead customer and market success, demonstrating a unique focus on the complete client journey.

Personality Overview

Value Driven

Curious

Assertive

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Strategic CPG Partnerships
Views contract packers as key strategic partners for CPG brands, helping them navigate complex market challenges like tariffs and cost fluctuations through innovation and adaptability.
Customer-Centric Growth
Her transition from COO to Chief Customer Officer underscores her focus on aligning company capabilities with customer needs to foster mutual growth and success.
Leadership Development
Actively engages in building her leadership team's capabilities and publicly recognizes her colleagues, showing a commitment to fostering a positive and appreciative work environment.

Media Appearances

Kristi has no verified media appearances

Work History

7-2025
Chief Customer and Market Success Officer at Truvant
5-2023 - 9-2025
Chief Operating Officer at Truvant
8-2022 - 5-2023
Senior Vice President Operations North America at Truvant
9-2020 - 7-2022
Senior Vice President R. J. Reynolds Manufacturing at Reynolds American Inc.
2-2019 - 9-2020
Vice President of Operation Services - Planning & Logistics at Reynolds American Inc.

Education

10-2020 - 4-2021
Executive Management Program from IMD
1993 - 1998
BS from The University of Texas at Austin

More Information

Social Presence :

Prographics :

Exp : 17 Location : Greensboro--Winston-Salem--High Point Area, United States Job Level : Leadership Designation : Chief Customer and Market Success Officer at Truvant
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Insights For Selling To Kristi

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Help them realize that there is no personal risk in making this decision
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristi is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Kristi

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Kristi move?

  • They like to analyze well and then make their decisions.
  • Can Kristi take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Kristi

Personality Compatibility


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