Kristi Goins

Trailblazer
DISC Type : DI

Change Communications Consultant at InnerShift Consulting

Vancouver, Washington, United States

Overview

Kristi is a Workplace Strategist and the founder of InnerShift Consulting, where she specializes in change communications for organizations with deskless workforces. A UCLA graduate and SHRM-Certified Professional, she focuses on ensuring frontline employee voices are heard during transformations. People who have worked with her describe her as insightful, professional, and organized.

Kristi expresses her creative side through her weekly Substack series, "Taco ‘Bout It Tuesday, " which combines her fondness for puns and tacos with professional insights. Her background as a National Snowsports League Scholar-Athlete also points to a passion for winter sports and athletic pursuits.

Unique fact: Kristi is an award-winning public speaker, having won 2nd place in a Toastmasters Humorous Speech Contest.

Personality Overview

Informal

Achievement-Oriented

Values Relationships

They respond better to a combination of speed and relationship.  They are more likely to be open to unproven but exciting technologies. If they come to believe in your value proposition, they will be your champion.

Topics They Care About

Frontline Communications
Her consulting firm is dedicated to improving communications and engagement for dispersed and deskless workforces, ensuring their voices are central to change initiatives.
Employee Well-being
She publicly discusses topics like the impact of rising healthcare costs on employees and the importance of having accessible support systems at work.
Change Management
As a change communications consultant, her core work involves helping companies navigate structural, procedural, and strategic shifts effectively.

Media Appearances

Kristi has no verified media appearances

Work History

4-2023
Change Communications Consultant at InnerShift Consulting
4-2023 - 6-2025
Strategic Communications Consultant at Audacity: Bold Thinking, At Work
4-2022 - 2-2023
Sr. Internal Communications Specialist - Employee Engagement/ Employee Experience Department at Vacasa
5-2021 - 4-2022
Internal Communication Specialist - Employee Engagement/ Employee Experience Department at Vacasa
5-2020 - 5-2021
Recruitment Manager - Human Resources/Employee Experience Department at Vacasa

Education

2009 - 2013
Bachelor of Arts (B.A.) from UCLA

More Information

Social Presence :

Prographics :

Exp : 8 Location : Vancouver, Washington, United States Job Level : Middle Designation : Change Communications Consultant at InnerShift Consulting
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Insights For Selling To Kristi

During A Call Or A Meeting

DO's

  • Give them control of the sales process
  • Keep your pitch focused on the impact but nurture the relationship too
  • Address your competition clearly and confidently

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristi is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Kristi

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Kristi move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Kristi take some risk or not?

  • They can take risks if necessary.

You And Kristi

Personality Compatibility


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