Kristi Lakich

Trailblazer
DISC Type : ID

VP, Partner Channels - West Region at GTT

Sacramento, California, United States

Overview

Kristi Lakich is the VP of Partner Channels for the West Region at GTT, focusing on strategic partnerships and accelerating revenue through partner-centric initiatives. A graduate of the University of California, Davis, she has held senior channel sales roles at GoTo and Mitel. Colleagues describe her as motivated, responsive, and dedicated.

While her career is extensively detailed, public information regarding her personal hobbies and interests is limited. Her professional interests have included following major technology companies like Cisco and Alcatel-Lucent.

Kristi has been recognized by CRN as one of the "Women of the Channel" for multiple years, including 2020, 2021, and 2025, for her impactful contributions to the tech industry.

Personality Overview

Assertive

Achievement-Oriented

Persuasive

They are not against taking risks and can make tough decisions when required.
  They will fight for you if they come to believe in you. They prefer to ensure that they are in control of the situation.

Topics They Care About

Channel Sales Leadership
Her entire career has been dedicated to building and leading high-performing channel sales teams in the technology sector for companies like GTT, GoTo, and Mitel.
AI in Communications
In her previous role, she actively promoted GoTo's conversational AI solutions and other AI enhancements for unified communications and customer experience.
Unified Communications
She possesses deep expertise in cloud and UCaaS solutions, having driven partner growth and mindshare for these technologies while at Mitel.

Media Appearances

Kristi has no verified media appearances

Work History

3-2026
VP, Partner Channels - West Region at GTT
1-2022 - 1-2026
Senior Director, NA Partner Sales at GoTo
9-2018 - 12-2021
RVP Channel Sales - West at Mitel
12-2017 - 9-2018
Global Account Manager at Masergy
3-2013 - 12-2017
National Channel Manager at Mitel

Education

1992 - 1997
BS from University of California, Davis

More Information

Social Presence :

Prographics :

Exp : 28 Location : Sacramento, California, United States Job Level : Senior Designation : VP, Partner Channels - West Region at GTT
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Insights For Selling To Kristi

During A Call Or A Meeting

DO's

  • Address your competition clearly and confidently
  • Keep your pitch focused on the impact but nurture the relationship too
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t force involvement of other stakeholders unless it is critical
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristi is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Kristi

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Kristi move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Kristi take some risk or not?

  • If necessary, they will be ready to take risks.

You And Kristi

Personality Compatibility


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