Kristin Francis

Evaluator
DISC Type : cds

Senior Manager, Marketing Operations, GTM Systems & Analytics at Waystar

Louisville, Kentucky, United States

Overview

Kristin has no verified overview

Personality Overview

Fast But Analytical

Thorough Evaluator

Quality Focused

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Kristin has no verified topics they care about

Media Appearances

Kristin has no verified media appearances

Work History

8-2023
Senior Manager, Marketing Operations, GTM Systems & Analytics at Waystar
9-2021 - 10-2022
Campaign Operations Manager at ActiveCampaign
10-2019 - 9-2021
Marketing Project Manager at Generation Tux
8-2016 - 10-2019
Marketing Manager at Generation Tux
10-2015 - 8-2016
Marketing Operations Manager at ZirMed

Education

2007 - 2011
Bachelor of Science from Purdue University
5-2024 - 12-2024
Data Analysis with Python from Code Louisville

More Information

Social Presence :

Prographics :

Exp : 18 Location : Louisville, Kentucky, United States Job Level : Middle Designation : Senior Manager, Marketing Operations, GTM Systems & Analytics at Waystar
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Insights For Selling To Kristin

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristin is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Kristin

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Kristin move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Kristin take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Kristin

Personality Compatibility


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