Kristin Katchan in

Kristin Katchan

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Director of Product Marketing at Oviva
📍 United Kingdom

Irina is an entrepreneurial product marketer with over a decade of experience in B2B and B2C environments. Currently at Oviva, she has a proven track record of building and empowering strong teams. Colleagues describe her as creative, resourceful, data-driven, and a true professional.

She has a passion for digital storytelling and a special interest in coaching and developing new talent. Irina is dedicated to cross-functional collaboration and helping build amazing brands. She holds a Masters degree from IU International University of Applied Sciences and a certificate in digital marketing.

Unique fact: Irina is the co-founder of Koncept Co, a creative agency that helps startups and SMBs with their marketing and brand objectives.

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Experience
8 Years
Current Role
Director of Product Marketing
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Kristin cares about

Product Marketing
Her core expertise for over a decade in both B2B and B2C industries, with a focus on messaging, segmentation, and go-to-market strategy.
Developing Talent
She lists coaching and empowering strong teams as a primary goal and special interest, frequently posting about hiring for her teams.
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Career

Work history

1-2026
Director of Product Marketing
Oviva
1-2025 - 1-2026
Principal Product Marketing Manager
Oviva
9-2016
Co-Founder
Koncept Co
5-2024 - 12-2024
Fractional VP Marketing
tab32
5-2022 - 11-2023
Head Of Product Marketing
SEDNA
In the press

Media appearances

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Education
2004 - 2008
Master's degree
IU International University of Applied Sciences
2010 - 2011
Certificate
The Institute of Direct and Digital Marketing
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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