Kristin Katchan in

Kristin Katchan

Evaluator · DISC type DSC
Director of Product Marketing at Oviva
📍 United Kingdom

Irina is an entrepreneurial product marketer with over a decade of experience in B2B and B2C environments. Currently at Oviva, she has a proven track record of building and empowering strong teams. Colleagues describe her as creative, resourceful, data-driven, and a true professional.

She has a passion for digital storytelling and a special interest in coaching and developing new talent. Irina is dedicated to cross-functional collaboration and helping build amazing brands. She holds a Masters degree from IU International University of Applied Sciences and a certificate in digital marketing.

Unique fact: Irina is the co-founder of Koncept Co, a creative agency that helps startups and SMBs with their marketing and brand objectives.

Read the full overview →
Experience
8 Years
Current Role
Director of Product Marketing
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

How Kristin shows up

Thorough Evaluator
Fast But Analytical
Hard To Convince

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Priorities

Topics Kristin cares about

Product Marketing
Her core expertise for over a decade in both B2B and B2C industries, with a focus on messaging, segmentation, and go-to-market strategy.
Developing Talent
She lists coaching and empowering strong teams as a primary goal and special interest, frequently posting about hiring for her teams.
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Career

Work history

1-2026
Director of Product Marketing
Oviva
1-2025 - 1-2026
Principal Product Marketing Manager
Oviva
9-2016
Co-Founder
Koncept Co
5-2024 - 12-2024
Fractional VP Marketing
tab32
5-2022 - 11-2023
Head Of Product Marketing
SEDNA
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2004 - 2008
Master's degree
IU International University of Applied Sciences
2010 - 2011
Certificate
The Institute of Direct and Digital Marketing
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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