Kristin Katchan

Evaluator
DISC Type : DSC

Director of Product Marketing at Oviva

United Kingdom

Overview

Irina is an entrepreneurial product marketer with over a decade of experience in B2B and B2C environments. Currently at Oviva, she has a proven track record of building and empowering strong teams. Colleagues describe her as creative, resourceful, data-driven, and a true professional.

She has a passion for digital storytelling and a special interest in coaching and developing new talent. Irina is dedicated to cross-functional collaboration and helping build amazing brands. She holds a Masters degree from IU International University of Applied Sciences and a certificate in digital marketing.

Unique fact: Irina is the co-founder of Koncept Co, a creative agency that helps startups and SMBs with their marketing and brand objectives.

Personality Overview

Thorough Evaluator

Fast But Analytical

Hard To Convince

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Product Marketing
Her core expertise for over a decade in both B2B and B2C industries, with a focus on messaging, segmentation, and go-to-market strategy.
Developing Talent
She lists coaching and empowering strong teams as a primary goal and special interest, frequently posting about hiring for her teams.
HealthTech Innovation
As a product marketing leader at Oviva and seeking consultants with a HealthTech background, she is deeply involved in this sector.

Media Appearances

Kristin has no verified media appearances

Work History

1-2026
Director of Product Marketing at Oviva
1-2025 - 1-2026
Principal Product Marketing Manager at Oviva
9-2016
Co-Founder at Koncept Co
5-2024 - 12-2024
Fractional VP Marketing at tab32
5-2022 - 11-2023
Head Of Product Marketing at SEDNA

Education

2004 - 2008
Master's degree from IU International University of Applied Sciences
2010 - 2011
Certificate from The Institute of Direct and Digital Marketing

More Information

Social Presence :

Prographics :

Exp : 8 Location : United Kingdom Job Level : Mid-senior Designation : Director of Product Marketing at Oviva

Interested in

Sports

Boxing

Health & Outdoor

Boxing

URL has been copied!

Insights For Selling To Kristin

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristin is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Kristin

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Kristin move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Kristin take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Kristin

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.