Kristin Vekteris

Enthusiast
DISC Type : i

Chief Brand Officer at Earls Restaurants

Vancouver, British Columbia, Canada

Overview

Kristin Vekteris is the Chief Brand Officer at Earls Restaurants, where she leads the brands vision and expansion. With a background as VP of Marketing at Earls and senior roles at agencies like Cundari, she has extensive experience with major brands like CIBC and Maple Leaf Foods. She holds a BA from the University of Calgary.

Kristin focuses on evolving the Earls brand to attract new demographics while retaining loyal customers. She believes in creating unique, design-driven restaurant experiences that are curated for the specific community each location serves. Her strategy involves balancing a consistent brand identity with adaptation to local preferences, especially in the US market.

In 2024, she was named one of the Top 50 Women Leaders in Vancouver.

Personality Overview

Story Driven

Consensus Focused

Optimistic

They agree with others often, so exercise caution when relying on their word.  They prefer to build relationships rather than staying totally transactional. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Restaurant Expansion
Currently focused on Earls' strategic growth in the US, with recent high-profile openings in Waikiki, Miami, and Fort Lauderdale that she is actively promoting.
Brand Evolution
Passionate about building brand love while ensuring the company stays true to its vision and remains relevant to younger demographics without alienating longtime customers.
Localized Design
Believes no two restaurant locations should be the same, curating the design and experience of each new venue to reflect the local community and its consumers.

Media Appearances

Kristin has no verified media appearances

Work History

11-2019
Chief Brand Officer at Earls Restaurants
2-2016 - 11-2019
Vice President Marketing at Earls Restaurants
7-2012 - 1-2016
Vice President, Client Services at Cundari
1-2011 - 6-2012
Vice President, Client Services at Blammo Worldwide
10-2008 - 12-2010
Director, Client Services at GWP Brand Engineering

Education

BA from University of Calgary

More Information

Social Presence :

Prographics :

Exp : 26 Location : Vancouver, British Columbia, Canada Job Level : Leadership Designation : Chief Brand Officer at Earls Restaurants
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Insights For Selling To Kristin

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Give them the opportunity to lead the conversation where possible
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don’t be excessively objective, be like a storyteller with them
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristin is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Kristin

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Kristin move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Kristin take some risk or not?

  • They can take some low-probability risks if needed.

You And Kristin

Personality Compatibility


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