Kristin Vekteris in

Kristin Vekteris

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Chief Brand Officer at Earls Restaurants
📍 Vancouver, British Columbia, Canada

Kristin Vekteris is the Chief Brand Officer at Earls Restaurants, where she leads the brands vision and expansion. With a background as VP of Marketing at Earls and senior roles at agencies like Cundari, she has extensive experience with major brands like CIBC and Maple Leaf Foods. She holds a BA from the University of Calgary.

Kristin focuses on evolving the Earls brand to attract new demographics while retaining loyal customers. She believes in creating unique, design-driven restaurant experiences that are curated for the specific community each location serves. Her strategy involves balancing a consistent brand identity with adaptation to local preferences, especially in the US market.

In 2024, she was named one of the Top 50 Women Leaders in Vancouver.

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Experience
26 Years
Current Role
Chief Brand Officer
Job Level
Leadership
Location
Vancouver, British Columbia, Canada
Personality Overview

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Priorities

Topics Kristin cares about

Restaurant Expansion
Currently focused on Earls' strategic growth in the US, with recent high-profile openings in Waikiki, Miami, and Fort Lauderdale that she is actively promoting.
Brand Evolution
Passionate about building brand love while ensuring the company stays true to its vision and remains relevant to younger demographics without alienating longtime customers.
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Career

Work history

11-2019
Chief Brand Officer
Earls Restaurants
2-2016 - 11-2019
Vice President Marketing
Earls Restaurants
7-2012 - 1-2016
Vice President, Client Services
Cundari
1-2011 - 6-2012
Vice President, Client Services
Blammo Worldwide
10-2008 - 12-2010
Director, Client Services
GWP Brand Engineering
In the press

Media appearances

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Education
BA
University of Calgary
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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