Kristina Ø Boyer

Trailblazer
DISC Type : ID

Director, Client Development at Basis Technologies

Denver Metropolitan Area, United States

Overview

Kristina is the Director of Client Development at Basis Technologies, where she leverages nearly a decade of experience to enhance media agency performance. Colleagues describe her as organized, smart, and a go-getter with an insane work ethic. She holds a B. A. from St. Olaf College.

Outside of her AdTech career, Kristina is a mother of two and a self-proclaimed "traveler at heart. " She is a self-described productivity nerd who enjoys staying current on industry trends by attending events like SXSW.

Unique fact: She genuinely enjoys working in Excel and loves a good Venn diagram.

Personality Overview

Informal

Achievement-Oriented

Values Relationships

They will bat for you if they come to believe in you.  They are more likely to accept new and exciting technologies. A combination of speed and relationship gets the best response from them.

Topics They Care About

Agency Profitability
Her role focuses on partnering with agency executives to improve operational and financial performance through automation, optimization, and intelligent data flow.
AI in Media
She is excited about the shift from "vibes to signals" in media planning, highlighting her company's use of agenticAI to improve outcomes.
Productivity & Organization
Describing herself as a "productivity nerd, " she is consistently praised in recommendations for her off-the-charts organizational skills and efficiency.

Media Appearances

Kristina has no verified media appearances

Work History

9-2022
Director, Client Development at Basis Technologies
4-2016 - 9-2022
Senior Agency Lead at Basis Technologies
8-2014 - 4-2016
Account Director at rabble+rouser
2007 - 2014
Account Supervisor at The Integer Group
2005 - 2007
Account Coordinator & Executive at McClain Finlon Advertising

Education

2001 - 2005
B.A. from St. Olaf College
Education details unavailable from Institute for Mindful Leadership - Leading Differently Retreat

More Information

Social Presence :

Prographics :

Exp : 21 Location : Denver Metropolitan Area, United States Job Level : Mid-senior Designation : Director, Client Development at Basis Technologies
URL has been copied!

Insights For Selling To Kristina Ø

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Build a trustworthy relationship while keeping the product center-stage
  • Display high self-confidence and expect them to have a strong personality.

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristina Ø is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Kristina Ø

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Kristina Ø move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Kristina Ø take some risk or not?

  • If necessary, they will be ready to take risks.

You And Kristina Ø

Personality Compatibility


Other Basis Technologies Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.