Kristina Craig

Inspirer
DISC Type : di

Head of Technology Strategy at The Lottery Corporation

Greater Sydney Area, Australia

Overview

Kristina has no verified overview

Personality Overview

Charming & Persuasive

Generous

Fast Adopter

They don’t mind taking a stand if they believe in something.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Kristina has no verified topics they care about

Media Appearances

Kristina has no verified media appearances

Work History

1-2025
Head of Technology Strategy at The Lottery Corporation
9-2021 - 12-2024
Head of Innovation | Strategy, Ventures & Investment at News Corp Australia
8-2018 - 9-2021
Director at Deloitte Australia
5-2016 - 8-2018
Director, Management Consulting & Head of Innovation Lab at KPMG Australia
7-2013 - 5-2016
Associate Director, Management Consulting at KPMG Australia

Education

Blue Ocean Strategy Executive Program from INSEAD
Bachelor of Business Administration (B.B.A.) from Macquarie University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Greater Sydney Area, Australia Job Level : Mid-senior Designation : Head of Technology Strategy at The Lottery Corporation
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Insights For Selling To Kristina

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Refer to testimonials from well known people to highlight the value of your product
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristina is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Kristina

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Kristina move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Kristina take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Kristina

Personality Compatibility


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