Kristina Flowers

Questioner
DISC Type : c

Senior Regional Manager - East at YETI

Dallas-Fort Worth Metroplex, United States

Overview

Kristina is a results-driven retail leader with over 20 years of experience at companies like YETI and Tonal, focusing on people, culture, and operational efficiencies to drive sales. She studied Organizational Leadership at Purdue University and is described by others as bright, determined, and reliable.

Her passion for creating positive experiences for employees and clients is a central theme of her career. She is committed to mentorship and building a culture of learning, holding certifications in both areas to help foster team growth and development.

Kristina is a two-time recipient of the "District Manager of the Year" award.

Personality Overview

Value Seeker

Cautious & Analytical

Systematic

It is quite likely of them to ask for pricing or other concessions.  They prefer to fully evaluate every situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

People & Culture
Her professional title and introduction emphasize creating positive experiences for employees to impact culture, retention, and sales results.
Mentoring & Development
Holds certifications in "Mentoring Others" and "Creating a Culture of Learning, " demonstrating a commitment to team growth.
Retail Sales Leadership
Brings over two decades of experience driving growth and operational efficiencies in the retail sector for major brands like YETI and ASICS.

Media Appearances

Kristina has no verified media appearances

Work History

9-2024
Senior Regional Manager - East at YETI
4-2023 - 9-2024
Regional Vice President at The Connor Group
8-2022 - 1-2023
Senior Manager Brand Experience at Tonal
1-2021 - 1-2023
Retail Regional Manager- South at Tonal
6-2015 - 1-2021
District Manager - Southwest at ASICS America Corporation

Education

Organizational Leadership | Selling and Sales Management from Purdue University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Dallas-Fort Worth Metroplex, United States Job Level : Middle Designation : Senior Regional Manager - East at YETI
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Insights For Selling To Kristina

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristina is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Kristina

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Kristina move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Kristina take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Kristina

Personality Compatibility


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