Kristina George

Energizer
DISC Type : I

Senior Director of Innovation at Ritual

Culver City, California, United States

Overview

Kristina George is the Senior Director of Innovation at Ritual, leading brand marketing and strategy in the nutrition space. A graduate of Columbia University, her career is marked by expertise in forecasting trends and developing product concepts for major food, beverage, and wellness brands at companies like Firmenich.

She previously managed marketing strategies and concept development for world-renowned brands including Bath & Body Works, Victoria’s Secret, and Oscar De La Renta.

Personality Overview

Imaginative

Relationship Oriented

Big Picture Person

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are really good at seeing what the long-term impacts of their decisions could be. They are always positive and upbeat, so take their promises with a pinch of salt.

Topics They Care About

Wellness Innovation
Her current role as Senior Director of Innovation at Ritual is focused on creating new products in the competitive nutrition and wellness market.
Strategic Brand Marketing
Her entire career is centered on brand leadership, from developing strategy at Firmenich to her current role leading innovation at Ritual.
Successful Product Launches
She consistently expresses enthusiasm and pride for new product launches at Ritual, highlighting the effort and teamwork involved in bringing them to market.

Media Appearances

Kristina has no verified media appearances

Work History

3-2025
Senior Director of Innovation at Ritual
6-2022 - 3-2025
Director of Innovation at Ritual
11-2021 - 6-2022
Director of Strategy & Business Innovation at Firmenich
11-2021 - 6-2022
Director of Strategy & Business Innovation at dsm-firmenich
3-2018 - 11-2021
Senior Manager, Product Marketing & Business Development at Firmenich

Education

BA from Columbia University
Business Growth Strategies from IMD

More Information

Social Presence :

Prographics :

Exp : 15 Location : Culver City, California, United States Job Level : Senior Designation : Senior Director of Innovation at Ritual
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Insights For Selling To Kristina

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Invite them for a lunch or a drink/coffee
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t be excessively objective, be a storyteller
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristina is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Kristina

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Kristina move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Kristina take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Kristina

Personality Compatibility


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