Kristina George in

Kristina George

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Senior Director of Innovation at Ritual
📍 Culver City, California, United States

Kristina George is the Senior Director of Innovation at Ritual, leading brand marketing and strategy in the nutrition space. A graduate of Columbia University, her career is marked by expertise in forecasting trends and developing product concepts for major food, beverage, and wellness brands at companies like Firmenich.

She previously managed marketing strategies and concept development for world-renowned brands including Bath & Body Works, Victoria’s Secret, and Oscar De La Renta.

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Experience
15 Years
Current Role
Senior Director of Innovation
Job Level
Senior
Location
Culver City, California, United States
Personality Overview

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Priorities

Topics Kristina cares about

Wellness Innovation
Her current role as Senior Director of Innovation at Ritual is focused on creating new products in the competitive nutrition and wellness market.
Strategic Brand Marketing
Her entire career is centered on brand leadership, from developing strategy at Firmenich to her current role leading innovation at Ritual.
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Career

Work history

3-2025
Senior Director of Innovation
Ritual
6-2022 - 3-2025
Director of Innovation
Ritual
11-2021 - 6-2022
Director of Strategy & Business Innovation
Firmenich
11-2021 - 6-2022
Director of Strategy & Business Innovation
dsm-firmenich
3-2018 - 11-2021
Senior Manager, Product Marketing & Business Development
Firmenich
In the press

Media appearances

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Education
BA
Columbia University
Business Growth Strategies
IMD
Social presence
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Behavioral profile

DISC profile (public)

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