Kristina Markula

Collaborator
DISC Type : is

Director of People Operations at Peak Projects

San Francisco, California, United States

Overview

Kristina is a results-driven Director of People Operations with over 21 years of experience in project management and operations, primarily in the construction and marketing industries. She excels at scaling businesses, modernizing HR infrastructure, and transforming HR into a strategic partner. Colleagues describe her as intelligent, supportive, calm, and a kind human being.

Originally from Colorado, Kristina now resides in Sausalito and enjoys a wide range of outdoor activities that require sunscreen, including golf, hiking, swimming, and skiing. Her other interests are broad, spanning art, reading, music, food, travel, and adventure, which she often shares with friends and her dogs.

She has a unique and extensive background managing luxury residential construction projects for high-profile architects in the Bay Area.

Personality Overview

Example Driven

Good Listener

Appreciative

Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.  They are more likely to go for proven solutions. Win-win scenarios can appeal strongly to them.

Topics They Care About

Strategic HR
Her focus is transforming HR from a tactical function to a strategic business partner by overhauling HRIS, recruiting, and performance management systems.
Leadership Development
Passionate about empowering managers to be hands-on leaders, she has pursued management training and mentorship to enhance her own leadership planning.
Scaling Teams
She has a proven track record of scaling businesses, having successfully doubled her team's size at a high-growth company in under two years.

Media Appearances

Kristina Markula – About 1 — Peak Projects. Featured in Peak Projects (company website)

See Now

Work History

2-2023
Director of People Operations at Peak Projects
8-2019 - 1-2023
Operations Manager at Whiteside Management
5-2015 - 7-2019
Director of Production at Cook Construction
11-2013 - 5-2015
Manager of Production, Microsoft Stores at Swirl
4-2012 - 11-2013
Senior Production Manager at Giant Creative Strategy

Education

Bachelor of Science - BS from University of Colorado Boulder
Certificate of Human Resources Management and Services from University of Washington

More Information

Social Presence :

Prographics :

Exp : 22 Location : San Francisco, California, United States Job Level : Mid-senior Designation : Director of People Operations at Peak Projects
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Insights For Selling To Kristina

During A Call Or A Meeting

DO's

  • Take time to make them feel comfortable before getting to the main pitch
  • Use phrases like ‘trust me when’, ‘your team will love’ etc.
  • Show genuine interest in solving their problems

DONT's

  • Don’t get into excessive details unless prompted
  • Don’t give the impression of being unproven or risky
  • Avoid unnecessary confrontation if it arises incidentally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristina is

  • Relationships can play a major role, followed by low risk and strong market validation.
  • Will you ever get a clear answer from Kristina

  • They are not very direct, and unlikely to say no to your face.

Insights For Deal Planning

    How fast (or slow) will Kristina move?

  • They can take their time to make decisions, even if they are constantly involved and friendly.
  • Can Kristina take some risk or not?

  • It is unlikely that they will take many risks.

You And Kristina

Personality Compatibility


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