Marci Yamaguchi Hughes

Energizer
DISC Type : I

Global Head of Sponsor Management at Amazon Ads at Amazon

San Francisco, California, United States

Overview

Marci is a digital advertising executive specializing in the gaming and technology sectors. At Amazon Ads, she leads global sponsor management for Twitch properties, connecting Fortune 500 brands with digital audiences. She previously drove significant growth at Twitchs Brand Studio, Samsungs Galaxy Apps store, and Ziff Davis Medias gaming portfolio.

Colleagues and partners consistently describe her as "amazing, " "outstanding, " and an impressive leader with a keen eye for talent who excels at building both high-performing teams and strong client relationships.

She grew the Samsung Galaxy Apps store by 300% in 24 months.

Personality Overview

Big Picture Person

Relationship Oriented

Enthusiastic

They are always positive and upbeat, so take their promises with a pinch of salt.  They are really good at seeing what the long-term impacts of their decisions could be. They are friendly, approachable and love to make new connections.

Topics They Care About

Gaming Sponsorships
Her current role involves leading strategic engagement and sales with major sponsors for Twitch properties, including top brands like PepsiCo, State Farm, and Procter & Gamble.
Digital Brand Strategy
Throughout her career, she has focused on connecting brands with audiences through innovative strategies, including building Twitch's Brand Studio and leading developer marketing at Samsung.
Building Sales Teams
She has a history of building and leading successful sales organizations, notably at Ziff Davis Media, where she grew from a sales partner to managing the entire sales team.

Media Appearances

Marci has no verified media appearances

Work History

5-2020
Global Head of Sponsor Management at Amazon Ads at Amazon
8-2019 - 5-2020
Head of Operations, Brand Studio at Twitch
12-2016 - 8-2019
Head of Sponsorship Operations, Esports at Twitch
6-2016 - 12-2016
Head of Developer Program, Emerging Platforms at Samsung Electronics America
8-2015 - 5-2016
Senior Team Leader, Developer Partnership Marketing, Emerging Platforms at Samsung Electronics America

Education

Marci has no verified education history

More Information

Social Presence :

Prographics :

Exp : 22 Location : San Francisco, California, United States Job Level : Mid-senior Designation : Global Head of Sponsor Management at Amazon Ads at Amazon
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Insights For Selling To Marci

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Do some small talk, ask them how things are going on their side

DONT's

  • Avoid overloading them with too much detail
  • Don’t be excessively objective, be a storyteller
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marci is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Marci

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Marci move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Marci take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Marci

Personality Compatibility


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