Marci Yamaguchi Hughes in

Marci Yamaguchi Hughes

Energizer · DISC type I
Global Head of Sponsor Management at Amazon Ads at Amazon
📍 San Francisco, California, United States

Marci is a digital advertising executive specializing in the gaming and technology sectors. At Amazon Ads, she leads global sponsor management for Twitch properties, connecting Fortune 500 brands with digital audiences. She previously drove significant growth at Twitchs Brand Studio, Samsungs Galaxy Apps store, and Ziff Davis Medias gaming portfolio.

Colleagues and partners consistently describe her as "amazing, " "outstanding, " and an impressive leader with a keen eye for talent who excels at building both high-performing teams and strong client relationships.

She grew the Samsung Galaxy Apps store by 300% in 24 months.

Read the full overview →
Experience
22 Years
Current Role
Global Head of Sponsor Management at Amazon Ads
Job Level
Mid-senior
Location
San Francisco, California, United States
Personality Overview

How Marci shows up

Big Picture Person
Relationship Oriented
Enthusiastic

They are always positive and upbeat, so take their promises with a pinch of salt. They are really good at seeing what the long-term impacts of their decisions could be. They are friendly, approachable and love to make new connections.

Priorities

Topics Marci cares about

Gaming Sponsorships
Her current role involves leading strategic engagement and sales with major sponsors for Twitch properties, including top brands like PepsiCo, State Farm, and Procter & Gamble.
Digital Brand Strategy
Throughout her career, she has focused on connecting brands with audiences through innovative strategies, including building Twitch's Brand Studio and leading developer marketing at Samsung.
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Career

Work history

5-2020
Global Head of Sponsor Management at Amazon Ads
Amazon
8-2019 - 5-2020
Head of Operations, Brand Studio
Twitch
12-2016 - 8-2019
Head of Sponsorship Operations, Esports
Twitch
6-2016 - 12-2016
Head of Developer Program, Emerging Platforms
Samsung Electronics America
8-2015 - 5-2016
Senior Team Leader, Developer Partnership Marketing, Emerging Platforms
Samsung Electronics America
In the press

Media appearances

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Education

Marci has no verified education history

Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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