Kristine Friscino

Trailblazer
DISC Type : DI

VP of Marketing and Product at Nuclera

Boston, Massachusetts, United States

Overview

Kristine is an accomplished commercial leader with over 15 years of experience building high-performing marketing, sales, and product teams within the life science industry. She is a data-driven, strategic thinker focused on revenue growth. Colleagues describe her as a strong, accurate, and enthusiastic leader.

She identifies as a Protagonist (ENFJ) Myers-Briggs type, viewing herself as a natural leader full of passion and charisma. She enjoys fostering connections within her industry and actively organizes professional networking events to bring people together for engaging conversations.

Unique fact: Kristine believes that in life science, trust is paramount and must be built upon peer-reviewed data and independent proof points, not just marketing claims.

Personality Overview

Informal

Achievement-Oriented

Values Relationships

They are more likely to be open to unproven but exciting technologies.  They will bat for you if they come to believe in you. They are charming and have the ability to align others behind their decisions.

Topics They Care About

Life Science Marketing
As a panelist and leader, she advocates for marketing strategies grounded in trust, peer-reviewed data, and independent sources to effectively reach scientific audiences.
Product Strategy
Her current role focuses on shaping the product roadmap for innovative platforms like the eProtein Discovery System, and she is actively hiring for key product strategy roles.
Go-to-Market Plans
She has proven experience creating the entire infrastructure and strategic go-to-market plans required to successfully launch new scientific discovery systems.

Media Appearances

Kristine has no verified media appearances

Work History

3-2024
VP of Marketing and Product at Nuclera
4-2022 - 3-2024
Associate Vice President, Marketing at Nuclera
4-2022
Director of Sales and Marketing at Abcam
Marketing Director, Americas and EMEA at Abcam
US Sales and Marketing Manager at Abcam

Education

1999 - 2003
BS from Framingham State University
1996 - 1999
Education details unavailable from Holliston High School

More Information

Social Presence :

Prographics :

Exp : 5 Location : Boston, Massachusetts, United States Job Level : Senior Designation : VP of Marketing and Product at Nuclera
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Insights For Selling To Kristine

During A Call Or A Meeting

DO's

  • Address your competition clearly and confidently
  • Build a trustworthy relationship while keeping the product center-stage
  • Talk about yourself and some of your achievements at the start of the conversation

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t force involvement of other stakeholders unless it is critical
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristine is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Kristine

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Kristine move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Kristine take some risk or not?

  • They can take risks if necessary.

You And Kristine

Personality Compatibility


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